It will be much more easier for the U.S to communicate with literate people in the problem areas of the world instead of depending on symbol and pictures to communicate.Carelessly translated advertising and messages statements not only lose their intended meaning but can suggest something very different,obscene,offensive,meaning to the targeted audience.
Most problems encountered by the foreign environment result from the strangeness of the environment within which programs or policies must be implemented.Success hinges , in part , on the ability to assess and adjust properly to the impact of a strange environment.The success of international policies possesses the best qualities of the anthropologist, sociologist,psychologist, diplomate,lawyer, prophet of peace.
There are many ways to think about culture.Dutch management professor Geert Hofdtede refers to culture as the “software” of the mind and argues that it provides a guide for humans on how to think and behave.The cultural differences are often invisible and if the policy makers ignore them it often hurts the front line contacts.According to the world bank, no country has been successful economically with less than 50% literacy rate,but if U.S. invest in education development, the economic rewards will be substantial.
One of the most obvious ways in which countries differ is language.By language , we mean both the spoken and unspoken means of communication.Language is one of the defining characteristics of a culture.It will be much more easier for the U.S to communicate with literate people in the problem areas of the world instead of depending on symbol and pictures to communicate.Carelessly translated advertising and messages statements not only lose their intended meaning but can suggest something very different,obscene,offensive,
meaning to the targeted audience.
U.S.policies makers can reduce conflict and improve communications and thereby increase success in collaborative relationships by just being cultural sensitive.
It is necessary for the decision maker’s to investigate the assumptions on which judgements are based,especially when the frames of references are strictly from his or her own culture.As products of our own culture we instinctively evaluate foreign cultural patterns from personal perspective.For example,both British and Americans speak english,but their cultures are sufficiently different so that a single phrase has different meaning s to each and can even be completely misunderstood.India has been engaged in intensive population control program for over 20 years,but the process has not worked well and India’s population remains among the highest in the world at over one billion.Why has birth control not been accepted?Most attribute the failure to the nature of Indian culture.
The first step in bringing about planned changed in a society is to determine which cultural factors conflict with an innovation, thus creating resistance to its acceptance.The next step is an effort to change those factors from obstacles to acceptance into stimulants for change.A complete and thorough appreciation of the dimensions of culture may well be the single most important gain to a foreign grounds in the preparation of plans and strategies.