Digital / Virtual Ads on hockey boards are wrong for so many reasons. They ruin the focus on the game, they project powerful constant imaging to our brains and our young people's developing brains. They literally destroy the hockey product and if allowed to continue and not nipped in the bud now, they will magnify and dominate and poison ...."The Hockey Game". Broadcasters and advertisers need to know that they could lose everyone and everything. I propose that anyone who is willing to say no to watching games if these ads persist, will endure short term pain for long term gain. Power in numbers, power in the marketplace. If we win, then we can return to the way it was. If they win, then it's all piercing ads in your face constantly, and the game is gone. Show them that there is a line which can't be crossed.

https://www.bostonglobe.com/2022/10/16/sports/nhl-needs-dump-these-new-virtual-ad-boards/

https://www.tvtechnology.com/news/fans-react-to-nhl-adding-virtual-tv-ads-on-rink-billboards

https://www.vancouverisawesome.com/canucks-hockey/the-nhls-new-virtual-board-ads-are-a-literal-eyesore-5951879

https://www.cbc.ca/news/business/nhl-digitally-enhanced-dasherboards-ads-fans-1.6617114

https://ca.finance.yahoo.com/news/nhl-fans-are-already-fed-up-with-the-new-digital-board-ads-153359581.html