Facebook Needs To Be Accountable To Australian Consumer Laws
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Facebook have announced a plan to train thousands of small business owners in how to use Facebook marketing and advertising, in an initiative announced in discussions between Facebook COO, Sheryl Sandberg, and Prime Minister Malcolm Turnbull, at the Asia Pacific Economic Cooperation summit in Vietnam on Friday.
According to SBS News the program will be rolled out across Mackay in North Queensland next year before being expanded to additional towns, with 3000 businesses in Facebook's sights.
However, there are numerous reports from people who have taken up offers from Facebook marketing, with promises of reaching tens of thousands customers, but when the final stats come in, only a few hundred views, and a handful of actual engagements with potential customers results.
If Facebook offers 7000-18500 views, they should be required to deliver 7000-18500 views. Because they are an overseas based business, with their marketing arm either registered in the US or Ireland, when they instead deliver only a few hundred advert impressions, but charge the full amount, small businesses in Australia who have been duped by their deceptive practices, have no recourse with Australian based Consumer or Business protection organisations.
Facebook is offering to “train” Australian businesses in taking up Facebook’s marketing products, at great profit to Facebook. Before that occurs they must be answerable to laws that protect Australian consumers and businesses from shoddy and deceptive practices.
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