PureGym introduced an entry pod system to support security and 24/7 access; however, the current design has created growing concerns related to accessibility, inclusivity, safety, and overall member experience.

The pods are narrow and physically restrictive, limiting ease of entry and exit for many members. While delays caused by scanning or system responsiveness may seem minor individually, they create friction that accumulates over time, particularly during peak hours.

The physical design of the pods is especially problematic during the winter months, when members are wearing heavy coats and carrying gym bags. Additionally, accessibility considerations such as claustrophobia, anxiety, body inclusivity, and comfort for larger-bodied individuals do not appear to have been fully accounted for. For a gym that aims to promote a welcoming, inclusive, and judgment-free environment, this design can feel restrictive and discouraging.

Another concern is the heavy reliance on mobile phone access. If a member’s phone dies, malfunctions, or is forgotten, they may be unable to enter or exit the gym independently. This creates unnecessary stress and can deter members from attending altogether.

For many people, the hardest part of maintaining a fitness routine is simply showing up. When access systems introduce delays, confinement, or uncertainty at the door, they make the hardest part even harder. Instead of encouraging consistency, the current pod system can diminish motivation before a workout even begins.

Requiring members to scan their access code both when entering and exiting further contributes to the perception that the system prioritizes control over ease of use. While security is important, the current approach feels excessive and unintentionally discouraging.

Most critically, the pod system raises emergency safety concerns. In the event of a fire, power outage, or other emergency, members must be able to exit immediately and without obstruction. Any door system that relies on scanning, app loading, or delayed unlocking risks impeding safe evacuation. A recent incident publicly documented on social media showed a member temporarily stuck inside an entry pod, underscoring the real-world risks of this design.

Member feedback regarding the pod system has been consistently negative across locations, and these concerns have largely gone unaddressed. This has contributed to frustration, reduced attendance, and loss of member trust.

Requested Actions:
-Conduct a system-wide review of the entry pod design
-Address size, accessibility, and inclusivity limitations
-Ensure immediate, unrestricted exit in all situations
-Consider limiting pod use to after-hours only, if retained

PureGym has an opportunity to align its access systems with its stated values of safety, inclusivity, and positive member experience. We urge leadership to address a system that currently makes the most difficult part of working out harder than it needs to be.

Sincerely, a gym rat who believes the door shouldn’t be the hardest lift