Rename Tim Hortons custard tart

Recent signers:
Claire McKenzie and 19 others have signed recently.

The Issue

 

 

As a proud member of the Portuguese-Canadian community in British Columbia, the pastel de nata holds deep personal significance for me. This delightful, creamy custard tart, with its flaky, golden pastry, represents cherished family traditions, joyous celebrations, and a proud cultural heritage that is deeply rooted in Portugal’s rich history. It has been a symbol of cultural pride for our community, bridging generations from the old country to new, and it deserves recognition of its origins.

Tim Hortons, a beloved Canadian institution, recently added a custard tart to its menu, bearing a striking resemblance to our beloved pastel de nata. We appreciate their efforts to expand and diversify their offerings by including such a delicious treat. However, the generic name given to it fails to acknowledge its Portuguese roots, inadvertently diminishing its rich cultural heritage and the thriving Portuguese-Canadian community that calls Canada home.

By renaming this delightful pastry to “Portuguese Custard Tart” or “Pastel de Nata” and acknowledging its origins on Tim Hortons’ menus, website, and app, we not only pay tribute to the Portuguese culture but also showcase the diversity that makes Canada so unique. This change is not merely about a name; it is about honoring and respecting the contributions of Portuguese immigrants and their descendants to Canada's multicultural tapestry.

This seemingly small adjustment would make a world of difference to countless Portuguese-Canadians who would feel recognized and respected. Moreover, it offers an opportunity for Tim Hortons to celebrate cultural diversity in a manner that strengthens their brand and further endears them to their diverse customer base.

Join us in calling on Tim Hortons to take this meaningful step toward cultural recognition. Sign this petition and help us respectfully preserve the heritage and legacy of the pastel de nata for future generations. Together, we can make a delicious difference!

 

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Recent signers:
Claire McKenzie and 19 others have signed recently.

The Issue

 

 

As a proud member of the Portuguese-Canadian community in British Columbia, the pastel de nata holds deep personal significance for me. This delightful, creamy custard tart, with its flaky, golden pastry, represents cherished family traditions, joyous celebrations, and a proud cultural heritage that is deeply rooted in Portugal’s rich history. It has been a symbol of cultural pride for our community, bridging generations from the old country to new, and it deserves recognition of its origins.

Tim Hortons, a beloved Canadian institution, recently added a custard tart to its menu, bearing a striking resemblance to our beloved pastel de nata. We appreciate their efforts to expand and diversify their offerings by including such a delicious treat. However, the generic name given to it fails to acknowledge its Portuguese roots, inadvertently diminishing its rich cultural heritage and the thriving Portuguese-Canadian community that calls Canada home.

By renaming this delightful pastry to “Portuguese Custard Tart” or “Pastel de Nata” and acknowledging its origins on Tim Hortons’ menus, website, and app, we not only pay tribute to the Portuguese culture but also showcase the diversity that makes Canada so unique. This change is not merely about a name; it is about honoring and respecting the contributions of Portuguese immigrants and their descendants to Canada's multicultural tapestry.

This seemingly small adjustment would make a world of difference to countless Portuguese-Canadians who would feel recognized and respected. Moreover, it offers an opportunity for Tim Hortons to celebrate cultural diversity in a manner that strengthens their brand and further endears them to their diverse customer base.

Join us in calling on Tim Hortons to take this meaningful step toward cultural recognition. Sign this petition and help us respectfully preserve the heritage and legacy of the pastel de nata for future generations. Together, we can make a delicious difference!

 

The Decision Makers

Tim Hortons Marketing Department
Tim Hortons Marketing Department
Tim Hortons Inc
Tim Hortons Inc

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Petition created on January 31, 2026