
Remove VAT from 99 Flake ice Cream in Clacton-on-Sea
The Issue
Growing up, summers in Clacton-on-Sea were a time of joy, laughter, and, most importantly, enjoying a classic 99 Flake ice cream by the beach. These iconic cones have been a staple of our coastal charm, drawing in not only locals but also visitors seeking that quintessential British seaside experience. However, the burden of the current cost-of-living crisis has placed a strain on cherished traditions, making it difficult for families to afford what should be an accessible summertime treat.
Count Binface, in his unique way, has recently infused Clacton-on-Sea with a renewed sense of fun and notoriety, putting it back on the map as a must-visit destination. Yet, to truly revitalise our town and make Clacton-on-Sea a thriving holiday destination once more, we need to consider practical ways to alleviate financial pressures on both our community and our visitors. One such solution is to remove the VAT from 99 Flake ice creams sold locally.
By cutting VAT, the price of 99 Flakes could be significantly reduced, making them more affordable for everyone to enjoy. This move could boost sales for local businesses, increase footfall in our charming streets, and inject life back into the touristic fabric of Clacton-on-Sea. It's not just about ice creams; it's about preserving the cultural and economic vitality of our town.
Recent statistics have shown that British beach towns have been disproportionately affected by national economic challenges, with tourism-driven incomes decreasing significantly. In fact, according to a recent report by the National Coastal Tourism Academy, coastal communities have seen a larger contraction in tourism revenue compared to other areas. By reducing VAT on such a beloved item as the 99 Flake, we can help reverse this trend in Clacton-on-Sea.
This isn't just about providing financial relief. It’s about preserving a piece of our heritage, supporting local businesses, and ensuring that Clacton-on-Sea remains a place where families can create memories without breaking the bank.
Join us in this initiative to remove the VAT from 99 Flake ice creams in Clacton-on-Sea. Let's make our seaside town accessible and enjoyable for everyone during these challenging times. Please sign this petition to show your support and help us make a difference.

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The Issue
Growing up, summers in Clacton-on-Sea were a time of joy, laughter, and, most importantly, enjoying a classic 99 Flake ice cream by the beach. These iconic cones have been a staple of our coastal charm, drawing in not only locals but also visitors seeking that quintessential British seaside experience. However, the burden of the current cost-of-living crisis has placed a strain on cherished traditions, making it difficult for families to afford what should be an accessible summertime treat.
Count Binface, in his unique way, has recently infused Clacton-on-Sea with a renewed sense of fun and notoriety, putting it back on the map as a must-visit destination. Yet, to truly revitalise our town and make Clacton-on-Sea a thriving holiday destination once more, we need to consider practical ways to alleviate financial pressures on both our community and our visitors. One such solution is to remove the VAT from 99 Flake ice creams sold locally.
By cutting VAT, the price of 99 Flakes could be significantly reduced, making them more affordable for everyone to enjoy. This move could boost sales for local businesses, increase footfall in our charming streets, and inject life back into the touristic fabric of Clacton-on-Sea. It's not just about ice creams; it's about preserving the cultural and economic vitality of our town.
Recent statistics have shown that British beach towns have been disproportionately affected by national economic challenges, with tourism-driven incomes decreasing significantly. In fact, according to a recent report by the National Coastal Tourism Academy, coastal communities have seen a larger contraction in tourism revenue compared to other areas. By reducing VAT on such a beloved item as the 99 Flake, we can help reverse this trend in Clacton-on-Sea.
This isn't just about providing financial relief. It’s about preserving a piece of our heritage, supporting local businesses, and ensuring that Clacton-on-Sea remains a place where families can create memories without breaking the bank.
Join us in this initiative to remove the VAT from 99 Flake ice creams in Clacton-on-Sea. Let's make our seaside town accessible and enjoyable for everyone during these challenging times. Please sign this petition to show your support and help us make a difference.

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Petition created on 14 August 2026