“With dementia you don’t just die once, you die again, and again and again”

This message is within a new advert produced by Alzheimer’s Society. The advert is being shown during daytime and popular tv programmes and is being watched by people with early onset dementia, and people living with dementia at home or in a care home.

Whilst knowing dementia is cruel on families and needs powerful awareness platforms this dark & negative advert is neglectful of those with dementia who are usually encouraged by the ‘living with dementia’ message given out by charities 

Please sign this petition if you believe this shameful advert should be removed from popular tv exposure  

The health and well being of people living with dementia is under threat for as long as this ad remains on tv