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Allow incentivized reviews and 3rd-Party Review Sites on Amazon.com

This petition had 3,723 supporters


On October 3rd, 2016 Amazon.com changed its Community Guidelines to no longer allow reviews in exchange for discounted or free items, instead focusing on their own Amazon Vine Program.

This creates a monopoly in product reviewing and allows Amazon to instead force reviews on items they can garner higher profit margins from. In addition, it effectively shuts down third-party websites that helped put sellers in contact with people able to write reviews of their products.

Amazon's reason for changing their policies would seem to be in an effort to reduce biased 5-star review ratings on products that normally should not receive 5-star reviews, however, they could have simply changed their Community Guidelines to ban sellers from asking for 5-star reviews. With the direct focus on their own Amazon Vine Program, it would suggest that they have the intention of manipulating reviews in favor of products that provide them with a higher profit margin, or from companies that pay them for reviews instead of giving all sellers an equal opportunity.

We ask for the following to be done:

  • Allow sellers to provide products for free, or at discounted rates in exchange for honest reviews
  • Allow the use of third-party websites that facilitate the exchange of product discount codes for honest reviews
  • Institute a ban on sellers specifically asking for positive or 5-star reviews in exchange for free or discounted products

We demand that the policy be changed to reflect the terms outlined above, or we will stop using Amazon.com as our online retailer, and/or for our online shopping.



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