As a regular visitor to various Landal Parks, the delightful charm and cheer of Bollo de Beer have always been the highlight of my experience. This playful bear has become the symbol of joy for so many visitors, including myself - young and old. It has been announced recently that Bollo de Bear will be retired prematurely, a decision that threatens to rob Landal Parks of a treasured icon of their identity.

Bollo de Beer is not just a character; he is an embodiment of a certain comfort and happiness that we associate with the beauty of these parks. He brings about a sense of familiar delight that turns a regular visit into an exciting adventure. A Spanish study published in Psychology & Marketing journal finds that mascots, like Bollo de Beer, can significantly enhance customer engagement and loyalty, where 52% of the surveyed participants said they are happier in the presence of such familiar characters.

Landal Parks, housing over 90 parks across Europe, accomodates millions of visitors each year. Through Bollo de Beer, they have not only created a friendly and joyful image of the parks, but they've also fostered a sense of community among visitors and personnel. The experience of these parks won't be the same without him.

Therefore, I call onto park officials and decision-makers - Let's keep Bollo de Beer. For the happiness of millions, for the identity of Landal Parks, for the memories we cherish, we demand reconsideration of this decision.

Join me in this petition and let's voice our support for Bollo de Beer. Give your signature to retain the joy and spirit of our beloved bear.