England World Cup shirts went on sale this year for £60 - £90, a 140% increase since 2006 when shirts were an affordable £24.99.
This is a rip-off and symptomatic of a wider issue of real fans being priced out by greedy organisations on a drive to hike up the costs of supporting a football team, from ticket prices to extortionate merchandise.
Ahead of this year's tournament in Brazil we are calling on the Football Association to make these shirts affordable, so that we can all watch our country with pride -- in Team England shirts. Think of the young kids who don’t come from rich families able to frivolously spend £60 on a t-shirt, is it ethical to exclude them from supporting their team in England shirts?
Let’s refuse to purchase the new Nike England kit until the prices are significantly reduced and urge every fellow England fan to join us. The only way we can be sure of not being exploited to show our support is simply by not agreeing to. I know that prices were creeping up while English manufacturer Umbro were supplying the kits but for it to hit the £60 mark is absolutely ludicrous. Now we, the fans, have been traded off to a foreign conglomerate as a cash cow.
Love's got the world in motion.