Stop hurting nonprofits with pay-to-play
Stop hurting nonprofits with pay-to-play
The Issue
Facebook recently changed the way you see posts in your News Feed. In an attempt to prevent big brands and companies from taking over the social media platform, Facebook implemented a new policy in which organizations must pay in order for their posts to reach their followers.
We are Great Plains SPCA and we rely heavily on our 44,000 Facebook followers to donate supplies for our campuses in Merriam, KS and Independence, MO. However, this new change only allows a small number of our followers to see each post. These posts help us get volunteers and donations. Great Plains SPCA is not the only local organization suffering. Many nonprofits are unable to reach all their followers who are critical to their success. We shouldn’t be forced to pay Facebook for views -- we have limited financial resources that we need to care for the people and pets we serve every day.
Facebook should change how posts are seen by followers of nonprofits, allowing posts to be viewed in the News Feed without having to pay.
Organizations like ours need tools like Facebook now more than ever. In 2014, our No Kill organization provided lifesaving services to 35,000 pets in our area. Shelter intakes are already up 15% this year over the same time period last year. We can’t afford to lose volunteers and donations. Online and in-kind donations from the community are the only way Great Plains SPCA is able to help the growing number of pets in need.
Let Facebook know that in their efforts to generate additional revenue, they are actually taking much-needed donations out of the hands of nonprofit agencies responsible for caring for the people, pets, and causes most in need of financial support. Let Facebook know that you want to see posts from your favorite local and national nonprofits that you care about.
“For local nonprofits like Great Plains SPCA (Society for the Prevention of Cruelty to Animals), this pay-to-play system prevents community advocates from seeing posts about desperately needed donations” -- Courtney Thomas, President & CEO of Great Plains SPCA.
The Issue
Facebook recently changed the way you see posts in your News Feed. In an attempt to prevent big brands and companies from taking over the social media platform, Facebook implemented a new policy in which organizations must pay in order for their posts to reach their followers.
We are Great Plains SPCA and we rely heavily on our 44,000 Facebook followers to donate supplies for our campuses in Merriam, KS and Independence, MO. However, this new change only allows a small number of our followers to see each post. These posts help us get volunteers and donations. Great Plains SPCA is not the only local organization suffering. Many nonprofits are unable to reach all their followers who are critical to their success. We shouldn’t be forced to pay Facebook for views -- we have limited financial resources that we need to care for the people and pets we serve every day.
Facebook should change how posts are seen by followers of nonprofits, allowing posts to be viewed in the News Feed without having to pay.
Organizations like ours need tools like Facebook now more than ever. In 2014, our No Kill organization provided lifesaving services to 35,000 pets in our area. Shelter intakes are already up 15% this year over the same time period last year. We can’t afford to lose volunteers and donations. Online and in-kind donations from the community are the only way Great Plains SPCA is able to help the growing number of pets in need.
Let Facebook know that in their efforts to generate additional revenue, they are actually taking much-needed donations out of the hands of nonprofit agencies responsible for caring for the people, pets, and causes most in need of financial support. Let Facebook know that you want to see posts from your favorite local and national nonprofits that you care about.
“For local nonprofits like Great Plains SPCA (Society for the Prevention of Cruelty to Animals), this pay-to-play system prevents community advocates from seeing posts about desperately needed donations” -- Courtney Thomas, President & CEO of Great Plains SPCA.
Petition Closed
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The Decision Makers
Petition created on June 11, 2015