On June 10 2015 the Australian Financial Review published an article by Journalist Christopher Jay called Dementia troublemakers problem in retirement homes (http://www.afr.com/news/politics/national/dementia-troublemakers-problem-in-retirement-homes-20150610-ghknnu) in which he described nursing homes facing “a surge of feral geriatrics with severe and often violent behaviour problems stemming from dementia” and some being “mad, bad and dangerous to know”.   They have refused requests from Alzheimer’s Australia, dementia activist Kate Swaffer (http://kateswaffer.com/2015/08/19/the-afr-dementia-article-continues-to-offend-and-mislead/comment-page-1/#comment-59760) and others for a public apology.  They have shown no recognition of the rights of people with dementia to be treated with dignity and humanity (like anyone, including those with a disability, disease or health condition), no awareness of the power of language to stigmatise, misinform and marginalise (http://kateswaffer.com/2014/10/07/the-power-of-language/) , and absolutely no awareness of dementia as a disease.  Please call on AFR editor-in-chief Michael Stutchbury to publish an immediate retraction and apology for both the article and AFR’s subsequent poor response to letters to the editor about the article. Ask AFR to publish Alzheimer’s Australia Language Guidelines 2014 – https://fightdementia.org.au/sites/default/files/language%20guidelines.pdf.