As someone who has struggled to find clothes that actually fit, flatter, and make me feel confident, it’s exhausting walking into stores and realising your size is no longer considered normal enough to stock. The message that sends is louder than any ad campaign — it says, "You don’t belong here." I say this as both a professional curve model and a customer. 

The reality is that the average Australian woman is a size 14-16, yet the majority of fashion stores predominantly offer sizes ranging from 6 to 12. This means that a significant portion of the population is left underserved and underrepresented. According to a study by the Australian Bureau of Statistics, two-thirds of Australian adults are overweight or obese. This clearly indicates the urgent need for a shift within the fashion industry

Fashion is not merely about clothes — it’s about expressing one’s identity and feeling part of a community. When stores fail to provide inclusive sizing, they marginalise a large segment of consumers, leaving them feeling excluded. This exclusion is not just disheartening but is also a missed business opportunity. Retailers have the potential to tap into a broader market by expanding their sizing options, which would naturally lead to increased customer satisfaction and loyalty.

Many brands like cotton on, launched “curve”, “plus”, “inclusive” lines during the body-diversity trend, but we are now seeing a rollback: larger sizes quietly disappearing from shop floors, confined to online, or reduced in quantity and visibility.

Bodies are not a trend. People do not shrink because Instagram aesthetics shifted to ultra‐thin. Yet your store racks increasingly ignore the majority of Australian women who wear size 16 and above.

Meanwhile, independent brands such as Fayt The Label (sizes 6-26) are proving that inclusive sizing works as a business model.

We respectfully demand that you:

 1. Stock full size ranges (size 16+) visibly and equally in all stores, not relegated to a corner or online only.

 2. Match trend-, quality- and marketing-wise the larger sizes to the smaller sizes — no distinction in fabric, style, or quantity.

 3. Publish or commit to a transparent plan showing your inclusive size-range moving forward, so this isn’t something quietly phased out again.

The inclusive-sized community still demands and deserves stylish, on-trend, well-made clothing that’s accessible in store—not hidden away or tokenised.

Inclusive sizing is not only the right thing to do — it’s good business. We urge you to act now, publicly, and show accountability to the many women who deserve to walk into a store and truly feel included.

Please join me in advocating for this crucial change. And together, we can encourage Australian fashion retailers to adopt inclusive sizing in their stores. Sign the petition to make a difference today.

Important info: 

The average Australian woman wears around size 16. 

 • Over one-third of Australian women are size 18+ (“plus size”) yet many high-street stores stop “regular” sizing at size 14 or 16.

 • Fashion brands have no mandatory national standard size-chart in Australia (the old standard was abandoned in 2009) — this means sizing changes happen without transparency or consumer protection.

 • Separate to moral/representation argument: The plus-sized market is economically significant — for example in global reporting, inclusive sizing is recognised as a growth area. (See industry commentary about inclusive sizing in luxury and mainstream markets.)

 • In-store accessibility matters: Having sizes online only does not equal real inclusion — fitting rooms, physical availability and visibility are key.

 • Representation: When larger sizes are under-merchandised, hidden, marketed differently, or of lesser quality/style, it sends a message of “you’re secondary”.

 • The trend/back-sliding risk: Many brands jumped into inclusive sizing when body-positivity was trendy — now if the language/media hype shifts (e.g., “skinny tok” aesthetic) the inclusive commitments can fade unless anchored in brand values.

 • Positive case study: Fayt The Label (sizes 6-26) emphasises inclusion and is cited in media for its business model. While specific profit/sales numbers may not be publicly extensive, its visibility and consumer praise show the market exists.