With rising costs of living and rising costs of formula many families and babies are force to consider less nutritional options or go with out putting our most vulnerable at risk in the early stages of their development.  For many formula is not a choice, many can't breastfeed for various reasons. Formula is an essential need and therefore pricing should be capped or subsidised. 

Lowering/ capping the cost of formula can lower rates of malnutrition in children and reduce financial and mental strain/ stress in those early parenting years for parents and their children. 

Seeing some formula prices sore to approx $40 a tin.. something needs to change to make formula more accessible and stop increases and the discrimination against those who can't breastfeed have to pay large amounts to provide an essential and basic need and frankly it's becoming a human rights issue if we can't feed our most vulnerable.