Over the Christmas Holiday 2015, the much loved iconic Lucozade sign, which adorns the Great West road at Brentford, since around 1954, was removed and replaced by a Hideous Digital sign which is believed to have a connection to JCdecaux, and the new global company which now owns Lucozade, SUNTORY.

This has previously gone to full planning, with the London Borough of Hounslow who rejected the planning application. This appears to have been raised to the Planning Inspectorate and then given permission with restrictions.

The sign was removed over the Christmas Holidays so that the rules could not be looked at, and therefore, any breaches could take place whilst Brentford, and its main council London Borough of Hounslow were enjoying a break for the year.

This is similar to the way the iconic Firestones building was knocked down, which was done during a bank holiday break, so that there could be no objections.

Please sign the petition to get 100,00 signatures and raise support for not only Brentford and its boroughs residents, who have enjoyed this sign for years, but those who enjoy the history of this sign, and those who enter London each day and enjoy seeing this sign, and want it BACK.

Call on The London Mayor, or ask David cameron to call on the official planning inspector, to look at any planning rules that may have been broken and hold either the owner of the brand, or those who have removed it, responsible and allow Brentford to Get THEIR Respected sign back, instead of this hideous digital sign. We also call on them to see if this sign actually fits in with what was proposed and that the new owners show some common decency to the Brentford residents instead of removing their beloved sign when they enjoyed a Christmas Break.