Working at Broadband Genie, we've witnessed the effects that Ofcom's failed legislation on price rises has had on countless British consumers. Each year, millions of pounds are being unwittingly siphoned from consumers' pockets due to unfair mid-contract price hikes. 

We have found that, since Jan 17 when Ofcom introduced the 'pounds and pence' format for price rises, providers have used them as an opportunity to make more money.

For example: 

As an example, under the old rules, Virgin Media’s 2026 inflation-linked price rise would be calculated as the February 2026 RPI inflation figure (3.8%) + 3.9% fixed percentage = 7.7% total increase

However, a fixed amount of £4 added to their average broadband package of £22.86 per month represents a price rise of 18%. This costs the average consumer around £2.16 more per month.

Simply put, price rises are higher now than they have ever been, with individuals on the cheapest packages hit hardest. And we don't think that's fair.

And what's more these changes were supposed to make things clearer. But what we've found is that customers are less aware of their price rises under the new regulations, marking them as a complete failure.

So we are calling on Ofcom to ban these price rises outright, and finally make broadband pricing fair for everyone.