Another week goes by where AI slop is given priority on the platform over genuine people. 
We have seen some awful examples of AI generated content this week that are being used as advertisements by brands we as creators once trusted https://vm.tiktok.com/ZNRP3CVKv/

This brand https://vt.tiktok.com/ZNRPTkhqX/?page=TikTokShop have allegedly put ad spend behind a vast number of abhorrent videos depicting young women in the most derogatory ways, generating thousands of pounds in profit, sending the message that revenue is much more important than morals.

To send a message to the brand to let them know you won’t be using their products or working with them, please see the template at the bottom of the newsletter.

A brand we approached last week about their promotion of AI videos seem to have taken some of their AD spend away from an account we highlighted as being particularly offensive. An immediate result of this was an increase in sales, from ads created by the brand, on genuine creators’ accounts. Could this mean that a recent decrease in sales from long standing creators is due to AI accounts? We dread to think of the potential losses due to accounts that shouldn’t even be allowed on the platform.

It’s very discouraging seeing brands you know and love promoting this kind of content. Particularly women’s clothing, because when it comes to the fit and quality of an item you need to be able to ask questions about the fit and size, and how can you do that when the person behind the account has never even seen the item the are promoting never mind tried it on? This advertisement https://vm.tiktok.com/ZNRP3EufW/ from the brand Cider has a potential customer asking a question about sizing that will go unanswered because the model in the video is not real and the creator has no idea how to answer a question a real person wearing the outfit would know. Why would a brand want that to be a part of their advertising?

Something that we were particularly enraged by this week, that TikTok should be addressing straight away, was this video 
https://vm.tiktok.com/ZNRPq1tty/ in which a creator championing AI content is celebrating the fact that a 16 year old boy managed to create a shoppable AI account using only AI generated images of young scantily clad women in 3 days. You may not be familiar with TikTok shop rules but you must have 500 followers, an active account for 30 days and be at least 18 years of age to create shoppable content. Not only are people flouting the rules they’re bragging about it and doing it illegally. Make sure you report that account and others you feel might be doing the same.

We are absolutely sick of seeing fully AI generated accounts not declaring any of their videos as AI generated, especially after it was communicated to the countries top creators that TikTok would be punishing this behaviour if not banning such accounts. Yet they still thrive https://www.tiktok.com/@alisonjames894?_r=1&_t=ZN-946pRhSbJt0

Some creators have started to take a stand by letting brands know they will not be promoting their products. If you would like to use our template in order to send to brands who you see using AI videos to sell their products please copy and paste the text at the end.

It was great to see the trusted brand Crocs ban the use of AI content in their latest creator campaign as well as Shark / Ninja continuing to remove ad spend from AI videos depicting their genuine products. Make sure you promote brands taking a stand against AI content.

Videos highlighting both sides of the argument are important in getting the subject talked about. When you see these types of videos make sure you direct people to the petition.

We are so grateful for your support and if you can please share the petition on your social media channels and ask those around you to sign as well it would be greatly appreciated.
Copy and paste this link:
https://c.org/vb49qYPnxS

Copy and paste the below text:

To whom it may concern ,

Just reaching out quickly as an established TikTok Shop affiliate who genuinely cares about the platform and the brands on it.

There’s a growing issue right now with AI-generated shoppable videos being used to promote products creators have never actually owned or tested.

Many of these videos exaggerate performance or misrepresent the product — and in some cases we’ve even seen inappropriate or degrading AI content being used to sell items.

The knock-on effect for brands can be huge — higher return rates, refund costs, postage losses, and damage to brand reputation.

A group of us creators are encouraging brands to take a stand and ban AI-generated promo videos for their products.

Brands like Shark, Ninja, Crocs and Northumberland Candle Company have already done this — which we really applaud.

If this is something you’d consider, we’d be proud to publicly support and highlight your commitment to authentic, real product content.

It’s not anti-AI — it’s about protecting brands and customers from misleading content.

Yours sincerely