Shoutouts this week have to go to Liquid IV Hydration, Shark, Ninja, Crocs and Northumberland Candle Company for refusing to work with AI creators for their advertising campaigns. Seeing such a range of brands saying no to content that doesn’t truly reflect their brand is a huge step in the right direction and we’d encourage you all
to check out their products.

A disturbing video was brought to us this week in which this creator highlighted the use of AI to use celebrities’ likeness https://vm.tiktok.com/ZNR5BUx5y/ This could be so damaging in so many ways but let’s hope if celebrities’ likenesses are being used in TikTok shop content then the accounts doing so are banned straight away as it goes against many guidelines that true creators follow. 

We loved Lauren’s video about why she wouldn’t buy from AI videos https://vm.tiktok.com/ZNR5shwaj/ and it’s nice to see so many comments agreeing that they skip past these type of videos or mark them as not interested. Best thing you can do is report them if they’re not labelled as AI or simply for not showing the product.

This video was infuriating, showing how an AI live stream is making money even though TikTok shop rules state a product must be seen and demonstrated throughout the livestream. https://vm.tiktok.com/ZNR5sXqbu/ This is not even showing a real a product and yet is generating income? That account should be banned according to TikTok shop rules yet there it is making money. 

We started out with a shout out to brands refusing to work with AI generated videos so let’s end by naming and shaming the accounts not only not showing the physical product in their videos, they’re actively encouraging people to refer to young women as slags, bitches, tarts and Gen Z sluts.
If you’re as horrified about that as we are then make sure you report every video you see by such accounts as https://www.tiktok.com/@rs_darr?_r=1&_t=ZN-94DwOnrU539 

Videos highlighting both sides of the argument are important in getting the subject talked about. When you see these types of videos make sure you direct people to the petition.

We are so grateful for your support and if you can please share the petition on your social media channels and ask those around you to sign as well it would be greatly appreciated.
Copy and paste this link:
https://c.org/vb49qYPnxS