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Maybelline is an American makeup brand sold worldwide and owned by the French cosmetics company L'Oréal. Their slogan is Maybe she's born with it. Maybe it's Maybelline.

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Petitioning L'Oreal, Maybelline, Estee Lauder, schwarzkopf , benefit, Clinique, OPI, Victoria's Secret, Maxfactor , Makeup Forever, Mary Kay, Bobbi Brown, NARS, La Mer, Clarins, Glam Glow, Origins , MAC, chane...


All over the world, animal testing procedures are performed in order to test the safety and quality of various products, medicine and in research. In China, there are laws that require cosmetic companies to test their products on animals to assure consumers that the products are safe for everyday usage. These laws regarding beauty products safety concerns all companies that wish to sell their products on the Chinese market and although it does not require the actual company to perform the animal testing, they are required to pay for the testing procedures. A lot of beauty companies brand themselves as “cruelty free” even though they sell their products on the Chinese market and they can do that because technically they are not the ones performing the animal tests, they are simply paying for it in countries where law requires them to.   It is selfish to hurt animals in order to create safe products for humans. From a young age, most of us are taught not to hurt animals or other innocent creatures but that seems to not matter as much when it is for scientific reasons. However, testing various beauty and/or cosmetic products on animals are not for scientific reasons nor for research, it is performed simply for selfish reasons and due to ignorance. Animal testing methods are believed to provide accurate results of a products safety for human consumers, with no regard to how ethically wrong it is to exploit animals in such cruel manner. Last year, L’Oreal came out with a vegan line of makeup products which is ironic due to the fact that the products themselves were tested on animals in China. A part of a “vegan lifestyle” is to not accept animal exploitation of any kind, and animal testing is definitely a violation to animal’s rights. L’Oreal are one of those brands that claims to be anti-animal cruelty but are in fact violating animal rights when and if it is required by law.   Animals get hurt, and sometimes die, during the testing processes they are subject to. During these testing procedures, the animals are kept in small spaces, usually in a cage or other confined places. The fact that the animals are not allowed to move freely or have enough space to move at all is very stressing to them, and can cause severe damage to their mental health. In the journal “Ethical and Scientific Considerations Regarding Animal Testing and Research”, Ferdowsian and Beck explain:“Studies published in the last few decades have dramatically increased our understanding of animal sentience, suggesting that animals' potential for experiencing harm is greater than has been appreciated and that current protections need to be reconsidered. It is now widely acknowledged by scientists and ethicists that animals can experience pain and distress”Not only can the testing procedures be detrimental to the animals mental health, during the testing processes the animals are injected with and exposed to various chemicals that are not known to be safe for human usage, but the safety of the chemicals are tested on the animals instead. After being exposed to different chemicals, the animals are not necessarily provided with sufficient aftercare, meaning they are likely to suffer until they eventually die. Not only are they not given the aftercare they need, they are generally not provided anesthesia either which means they often have to suffer more than what is necessary. They do not give the animals anesthesia because of two reasons – they want the results to be as “accurate” as possible, and they do not consider how painful the procedures may be for the animals. Animals used for cosmetic testing are generally smaller creatures, like mice, birds and bunnies, and they are not treated with the same amount of respect as other animals (like a dog, for instance) would be. Not to say cosmetic testing procedures are not performed on dogs as well, but it is more common to exploit mice, and other small animals.   There are alternative testing procedures that are cheaper to execute and provide more accurate results, but still companies continue to perform cosmetic testing on animals. The non-profit organization Cruelty Free International claims that it might be due to conservatism that people still think that animal testing is easier. Because they have data collected from previous experiments, it may be more convenient for scientists to compare new results to the old results they already have. However, they also claim that most tests performed on animals are not for scientific reasons and the reason it persists is because it is comfortable to keep doing the same tests that have been performed in the past. They also mention that “replacing animal tests does not mean putting human patients at risk” which is a popular belief regarding a shift from animal testing to alternative testing. With that said, banning animal testing does not mean these tests need to be performed on humans – with the advancements made with the development of alternative methods, there are so many different ways to ensure safety for consumers whether it is for cosmetic reasons, or scientific. A few alternatives that has been used for safety testing of cosmetic products are using human tissue donated from volunteers, producing computer models to replicate human organs and then perform virtual experiments, and using actual human volunteers. The latter is only used when it is considered safe to do so. Using these alternative tests provides more accurate result in the reaction(s) a chemical or substance will produce in humans because although we share many similarities with animals, testing various chemicals on animals’ skin or organs will not always give an accurate idea of what will happen when it comes in contact with humans. Cruelty Free International mentions that the standard tests performed on pregnant rats can only detect 60 % of the possibly harmful substances where a cell-based alternative will provide scientists with 100 % accuracy in detecting them.   Because of how selfish it is to exploit animals in order to ensure safety for humans, especially considering there is no valid reason to use cosmetic testing on animals any longer due to advancements in alternative testing, there is no reason why animal testing should still occur in China. The laws that require cosmetic companies to pay for the tests in order to sell their products on the Chinese market are not up to date with current advancements in research and they should be banned NOW, not only to save innocent animals lives but to ensure consumer’s safety.

Jennifer Westling
3,597 supporters
Petitioning Maybelline

Animal Cruelty: stop testing makeup on animals

It has come to my attention recently that this company is still testing all makeup products on animals. I would like to attempt to stop this act and help you realize what you are doing to animals across the world and how this process is not helping anyone or anything. Humane Society International (2017) states that “approximately 100,000-200,000 animals suffer and die for cosmetics every year around the world.” (n.p). If one by one, companies stop testing products on animals, think about all the lives that would be saved. I am starting with you, Maybelline.             There are many ingredients that have long histories of being safe for human use. If you were able to stick with these chemicals and ingredients, there would be no need to test on animals. I am aware that it is a priority to come up with new and better products for people to purchase, which is how you make profit. I am also aware that Humane Society International (2017) also states, “there are a number of skin tests available that use human reconstructed skin” that doesn't require testing products on animals. If you would realize that you can in fact create new products that are cruelty free, why wouldn't you take advantage of that?             I am aware of many other successful companies that do not test on animals. They are 100% cruelty free and make much profit off of their products. They are also highly praised on social media because of what they do. e.l.f, one of the most purchased drugstore makeup brands, is 100 percent cruelty free. They are partners with PETA and the Humane Society. If you are in competition with other drugstore makeup, wouldn’t you want to appeal to everyone rather than just people who don't care about animal testing?            There are many different ways to stop the testing of animals and I am hoping you can see where I'm coming from. I am one small human being, writing to an international company, in hopes to stop this process. I hope you can start making small changes and make this world a better place. If you agree to stop, think about what other companies may follow in your footsteps. I am attaching a petition that I will fill and send back with signatures for you to stop doing this. I hope that once you see how many people agree and want this to stop, you will take action. Thank you for your consideration and cooperation. 

Mikayla King
1,738 supporters
Petitioning Target, Tarte Cosmetics, Elf Cosmetics, Unilever, Wet N Wild, L'Oréal, Procter & Gamble, Walmart, Maybelline, Flower Beauty

Makeup Companies: Save Orangutans and Go Sustainable

The world today is becoming more eco-conscious and aware of climate change. One thing, however, is being hidden. Hidden behind food labels and morphed into different words, behind everything we own, is palm oil. It may seem harmless, but the extraction and production of this fruit is far from that. The problem is that how it is being extracted is accounting for species endangerment, deforestation, air and water pollution, and climate change. Changing the extraction of palm fruit to a more sustainable method is crucial in saving species, forests, and the Earth. To create a palm oil plantation, hundreds of thousands of acres of Rainforest land is burned down contributing to climate change through the adding of CO2 into the atmosphere. Species of orangutans, Sumatran, Bornean, and the newly discovered Tapanuli, are all endangered and critically endangered at just 104,700 Bornean’s, 7,500 Sumatran’s, and 800 Tapanuli’s in the world due partly to the Palm Oil Industry. Even with orangutans’ critical status, according to the Orangutan Foundation International, “every year it is estimated that between 1,000 to 5,000 orangutans are killed in Palm Oil concessions." Additionally, it is stated that “approximately 2,000-3,000 Bornean orangutans were killed every year in the past four decades alone, representing a loss of more than 50% of the original population in just 40 years” (Orangutan Foundation). The simple solution to the crisis of palm oil is not to eradicate the practice completely because this avoidance might cause more harm than good. If a transition from palm oil to a different oil were to occur, individuals might see the same detrimental effects on the environment and new species that is seen with palm oil. The most effective solution is to make this practice 100% sustainable and ensure that the palm oil is coming from a company that is not committing deforestation and not harming the well being of wildlife. Essentially, sustainable palm oil will produce a harmonic balance between meeting the needs of humans while also taking the needs of the environment and its species into account. The Roundtable on Sustainable Palm Oil (RSPO) is one of the leading organizations that push countries and other businesses to go sustainable. Actions like signing this petition will grow the voice of orangutan's and endangered species everywhere due to palm oil. It is said that by 2050, half of the Earth's species will go extinct. Half. That's a scary thought to think one day the last orangutan will give its last breath along with millions of other species. You can stop this by taking action now. The orangutans and other species are counting on us. We've created the problem, now it's time to fix it.  

Angela West
1,292 supporters