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Maybelline is an American makeup brand sold worldwide and owned by the French cosmetics company L'Oréal. Their slogan is Maybe she's born with it. Maybe it's Maybelline.

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Petitioning Maybelline, Robert Hiatt, L'Oréal

Maybelline Needs to Stop Animal Testing

Do you know the process of creating makeup products? Many makeup brands are using animal testing for their products. Maybelline is one of them. Makeup brands test on rabbits, guinea pigs, mice, rats, and dogs. There’s nothing in it for the animals but a life of suffering. Some animals are killed after the tests are done. I want Maybelline to end all animal testing and become a brand that is cruelty-free. Maybelline is one of the top brands in the makeup industry- known for their mascara. But, many are not aware that they test on animals. Is making your eyes appear more fluttery worth an animal's life? Many people think animals are wild creatures and do not rights. But they do. Animals can procreate and that makes as human as possible. They are beautiful living organisms that have lived on earth before us. For the makeup industry, dogs are one of the main animals that undergo testing. Experiments specifically use beagles because they are closer to humans. Dogs should not have to go through this process. As a dog-owner this is one of the main reasons why I have switched to cruelty-free mascara. Dogs are meant to be a human’s best-friend and are not meant to be used for cosmetic experiments. Animals should have the right to live a life to the fullest without fearing that they might die the next day. Animals should not go through pain to benefit only the consumers’ appearance. If it is illegal to harm animals, why isn't animal testnig banned? Why should humans have the right to harm an innocent animal for cosmetic benefits? You can stop makeup brands like Maybelline from testing on animals by signing this petition.

Liliana Campos
92,879 supporters
Petitioning Estee Lauder, Maybelline, L'Oréal

Stop Cosmetic Animal Testing!

  Did you know that in many parts of the world,  animals in laboratories are still suffering and dying to test cosmetics?    An estimated that around 100,000-200,000 animals suffer and die from cosmetics testing worldwide each year.  Many cosmetic companies are already producing products through animal testing. According to Cruelty-Free Kitty ,30 Makeup Brands That Still Test On Animals In 2019 are NARS, Chanel ,L'Oreal, Bourjois, Estée Lauder,Giorgio Armani ,MAC ,Tom Ford,Benefit, Lancôme ,Sephora brand ,Make Up For Ever ,Shiseido, Maybelline, Burberry, Rimmel London ,Dior ,Revlon, La Mer, Guerlain ,Clinique ,Avon, Almay, YSL,Mary kay ,Max Factor, D&G ,Bobbi Brown, and Shu Uemura. These are probably the companies you like or have heard about. But once you know how this cosmetic animal testing is done, you will no longer want cosmetics from animal testing. For decades, guinea pigs, rats, mice, and rabbits have been poisoned and killed in tests for the purpose of selling cosmetics.According to Humane Society ,typically, animal tests for cosmetics include skin and eye irritation tests where chemicals are rubbed onto the shaved skin or dripped into the eyes of rabbits; repeated oral force-feeding studs lasting weeks or months to look for signs of general illness or specific health hazards, such as cancer or birth defects; and even widely condemned “lethal dose” tests, in which animals are forced to swallow massive amounts of a test chemical to determine the dose that causes death. These tests can cause considerable pain and distress including blindness, swollen eyes, sore bleeding skin, internal bleeding and organ damage, birth defects, convulsions and death. Pain relief is not provided and at the end of a test the animals are killed, normally by asphyxiation, neck-breaking or decapitation. According to Humane  Society International, some companies claim that they have to test on animals because they sell their products in countries like China where animal testing is still required by law for companies importing into the country. But this isn’t really true. They have chosen to sell in China knowing that to do so will mean new animal testing. That's why animal cosmetic testing doesn't end.   So far, cosmetic animal testing has been banned in 39 countries. If we want cosmetic animal testing to be banned in more countries and more cosmetic companies, we need your help. We must stop animals from dying from unnecessary and cruel cosmetic animal testing anymore. So please sign this petition to stop cosmetic animal testing!    

4,025 supporters
Petitioning L'Oreal, Maybelline, Estee Lauder, schwarzkopf , benefit, Clinique, OPI, Victoria's Secret, Maxfactor , Makeup Forever, Mary Kay, Bobbi Brown, NARS, La Mer, Clarins, Glam Glow, Origins , MAC, chane...


All over the world, animal testing procedures are performed in order to test the safety and quality of various products, medicine and in research. In China, there are laws that require cosmetic companies to test their products on animals to assure consumers that the products are safe for everyday usage. These laws regarding beauty products safety concerns all companies that wish to sell their products on the Chinese market and although it does not require the actual company to perform the animal testing, they are required to pay for the testing procedures. A lot of beauty companies brand themselves as “cruelty free” even though they sell their products on the Chinese market and they can do that because technically they are not the ones performing the animal tests, they are simply paying for it in countries where law requires them to.   It is selfish to hurt animals in order to create safe products for humans. From a young age, most of us are taught not to hurt animals or other innocent creatures but that seems to not matter as much when it is for scientific reasons. However, testing various beauty and/or cosmetic products on animals are not for scientific reasons nor for research, it is performed simply for selfish reasons and due to ignorance. Animal testing methods are believed to provide accurate results of a products safety for human consumers, with no regard to how ethically wrong it is to exploit animals in such cruel manner. Last year, L’Oreal came out with a vegan line of makeup products which is ironic due to the fact that the products themselves were tested on animals in China. A part of a “vegan lifestyle” is to not accept animal exploitation of any kind, and animal testing is definitely a violation to animal’s rights. L’Oreal are one of those brands that claims to be anti-animal cruelty but are in fact violating animal rights when and if it is required by law.   Animals get hurt, and sometimes die, during the testing processes they are subject to. During these testing procedures, the animals are kept in small spaces, usually in a cage or other confined places. The fact that the animals are not allowed to move freely or have enough space to move at all is very stressing to them, and can cause severe damage to their mental health. In the journal “Ethical and Scientific Considerations Regarding Animal Testing and Research”, Ferdowsian and Beck explain:“Studies published in the last few decades have dramatically increased our understanding of animal sentience, suggesting that animals' potential for experiencing harm is greater than has been appreciated and that current protections need to be reconsidered. It is now widely acknowledged by scientists and ethicists that animals can experience pain and distress”Not only can the testing procedures be detrimental to the animals mental health, during the testing processes the animals are injected with and exposed to various chemicals that are not known to be safe for human usage, but the safety of the chemicals are tested on the animals instead. After being exposed to different chemicals, the animals are not necessarily provided with sufficient aftercare, meaning they are likely to suffer until they eventually die. Not only are they not given the aftercare they need, they are generally not provided anesthesia either which means they often have to suffer more than what is necessary. They do not give the animals anesthesia because of two reasons – they want the results to be as “accurate” as possible, and they do not consider how painful the procedures may be for the animals. Animals used for cosmetic testing are generally smaller creatures, like mice, birds and bunnies, and they are not treated with the same amount of respect as other animals (like a dog, for instance) would be. Not to say cosmetic testing procedures are not performed on dogs as well, but it is more common to exploit mice, and other small animals.   There are alternative testing procedures that are cheaper to execute and provide more accurate results, but still companies continue to perform cosmetic testing on animals. The non-profit organization Cruelty Free International claims that it might be due to conservatism that people still think that animal testing is easier. Because they have data collected from previous experiments, it may be more convenient for scientists to compare new results to the old results they already have. However, they also claim that most tests performed on animals are not for scientific reasons and the reason it persists is because it is comfortable to keep doing the same tests that have been performed in the past. They also mention that “replacing animal tests does not mean putting human patients at risk” which is a popular belief regarding a shift from animal testing to alternative testing. With that said, banning animal testing does not mean these tests need to be performed on humans – with the advancements made with the development of alternative methods, there are so many different ways to ensure safety for consumers whether it is for cosmetic reasons, or scientific. A few alternatives that has been used for safety testing of cosmetic products are using human tissue donated from volunteers, producing computer models to replicate human organs and then perform virtual experiments, and using actual human volunteers. The latter is only used when it is considered safe to do so. Using these alternative tests provides more accurate result in the reaction(s) a chemical or substance will produce in humans because although we share many similarities with animals, testing various chemicals on animals’ skin or organs will not always give an accurate idea of what will happen when it comes in contact with humans. Cruelty Free International mentions that the standard tests performed on pregnant rats can only detect 60 % of the possibly harmful substances where a cell-based alternative will provide scientists with 100 % accuracy in detecting them.   Because of how selfish it is to exploit animals in order to ensure safety for humans, especially considering there is no valid reason to use cosmetic testing on animals any longer due to advancements in alternative testing, there is no reason why animal testing should still occur in China. The laws that require cosmetic companies to pay for the tests in order to sell their products on the Chinese market are not up to date with current advancements in research and they should be banned NOW, not only to save innocent animals lives but to ensure consumer’s safety.

Jennifer Westling
3,608 supporters
Petitioning Maybelline

Animal Cruelty: stop testing makeup on animals

It has come to my attention recently that this company is still testing all makeup products on animals. I would like to attempt to stop this act and help you realize what you are doing to animals across the world and how this process is not helping anyone or anything. Humane Society International (2017) states that “approximately 100,000-200,000 animals suffer and die for cosmetics every year around the world.” (n.p). If one by one, companies stop testing products on animals, think about all the lives that would be saved. I am starting with you, Maybelline.             There are many ingredients that have long histories of being safe for human use. If you were able to stick with these chemicals and ingredients, there would be no need to test on animals. I am aware that it is a priority to come up with new and better products for people to purchase, which is how you make profit. I am also aware that Humane Society International (2017) also states, “there are a number of skin tests available that use human reconstructed skin” that doesn't require testing products on animals. If you would realize that you can in fact create new products that are cruelty free, why wouldn't you take advantage of that?             I am aware of many other successful companies that do not test on animals. They are 100% cruelty free and make much profit off of their products. They are also highly praised on social media because of what they do. e.l.f, one of the most purchased drugstore makeup brands, is 100 percent cruelty free. They are partners with PETA and the Humane Society. If you are in competition with other drugstore makeup, wouldn’t you want to appeal to everyone rather than just people who don't care about animal testing?            There are many different ways to stop the testing of animals and I am hoping you can see where I'm coming from. I am one small human being, writing to an international company, in hopes to stop this process. I hope you can start making small changes and make this world a better place. If you agree to stop, think about what other companies may follow in your footsteps. I am attaching a petition that I will fill and send back with signatures for you to stop doing this. I hope that once you see how many people agree and want this to stop, you will take action. Thank you for your consideration and cooperation. 

Mikayla King
1,736 supporters