Maybelline Needs to Stop Animal Testing

The Issue

Do you know the process of creating makeup products? Many makeup brands are using animal testing for their products. Maybelline is one of them. Makeup brands test on rabbits, guinea pigs, mice, rats, and dogs. There’s nothing in it for the animals but a life of suffering. Some animals are killed after the tests are done. I want Maybelline to end all animal testing and become a brand that is cruelty-free. 

Although L'Oreal has added a response to the petition indicating that they no longer animal test, they go on to contradict themselves in the last sentence. Allowing their products to be sold in China means that they have to allow for animal testing where the government deems it necessary. Being complicit in animal testing does not mean a company is cruelty-free. Maybelline continues to lack a cruelty-free rating by EthicalElephant. 

Maybelline is one of the top brands in the makeup industry- known for their mascara. But, many are not aware that they test on animals. Is making your eyes appear more fluttery worth an animal's life?

Many people think animals are wild creatures and do not rights. But they do. Animals can procreate and that makes as human as possible. They are beautiful living organisms that have lived on earth before us.

For the makeup industry, dogs are one of the main animals that undergo testing. Experiments specifically use beagles because they are closer to humans. Dogs should not have to go through this process. As a dog-owner this is one of the main reasons why I have switched to cruelty-free mascara. Dogs are meant to be a human’s best-friend and are not meant to be used for cosmetic experiments.

Animals should have the right to live a life to the fullest without fearing that they might die the next day. Animals should not go through pain to benefit only the consumers’ appearance. If it is illegal to harm animals, why isn't animal testnig banned? Why should humans have the right to harm an innocent animal for cosmetic benefits? You can stop makeup brands like Maybelline from testing on animals by signing this petition.

avatar of the starter
Liliana CamposPetition Starter
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This petition had 270,830 supporters

The Issue

Do you know the process of creating makeup products? Many makeup brands are using animal testing for their products. Maybelline is one of them. Makeup brands test on rabbits, guinea pigs, mice, rats, and dogs. There’s nothing in it for the animals but a life of suffering. Some animals are killed after the tests are done. I want Maybelline to end all animal testing and become a brand that is cruelty-free. 

Although L'Oreal has added a response to the petition indicating that they no longer animal test, they go on to contradict themselves in the last sentence. Allowing their products to be sold in China means that they have to allow for animal testing where the government deems it necessary. Being complicit in animal testing does not mean a company is cruelty-free. Maybelline continues to lack a cruelty-free rating by EthicalElephant. 

Maybelline is one of the top brands in the makeup industry- known for their mascara. But, many are not aware that they test on animals. Is making your eyes appear more fluttery worth an animal's life?

Many people think animals are wild creatures and do not rights. But they do. Animals can procreate and that makes as human as possible. They are beautiful living organisms that have lived on earth before us.

For the makeup industry, dogs are one of the main animals that undergo testing. Experiments specifically use beagles because they are closer to humans. Dogs should not have to go through this process. As a dog-owner this is one of the main reasons why I have switched to cruelty-free mascara. Dogs are meant to be a human’s best-friend and are not meant to be used for cosmetic experiments.

Animals should have the right to live a life to the fullest without fearing that they might die the next day. Animals should not go through pain to benefit only the consumers’ appearance. If it is illegal to harm animals, why isn't animal testnig banned? Why should humans have the right to harm an innocent animal for cosmetic benefits? You can stop makeup brands like Maybelline from testing on animals by signing this petition.

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Liliana CamposPetition Starter
Media inquiries

Petition Closed

This petition had 270,830 supporters

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The Decision Makers

L'Oréal
L'Oréal
Responded
“Maybelline does not test its products nor its ingredients on animals. As part of the L’Oréal Group since 1995, Maybelline has been able to take advantage of L’Oréal’s innovative methods of assessing product safety that do not involve animals, which the company has advanced for more than 30 years. The health and safety of our consumers have always been an absolute priority for Maybelline and L’Oréal and we have been able to achieve a rigorous safety evaluation of our products through our industry-leading investments in advanced research. L'Oréal has been reconstructing human skin models in laboratories to conduct safety tests since 1979, as an alternative to testing on animals. L'Oréal scientists pioneered this approach and work at laboratories in Lyon, France and Shanghai, China to produce the reconstructed skin, which is also used by the global scientific community, academia and other industries for their own safety assessments. In addition to skin models, L'Oréal has a large number of non-animal predictive assessment tools, such as molecular modeling, expert toxicology systems, imaging techniques and much more. L’Oréal completely stopped testing its products on animals in 1989, 14 years before European regulation required us to do so. Today, L'Oréal no longer tests its ingredients on animals and requires all brands in our portfolio to follow the company’s global policy. Certain health and regulatory authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as is still the case in China. L’Oréal has been one of the most active companies working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total elimination of animal testing anywhere in the world. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up products are no longer tested on animals. We understand why you signed this petition and our tens of thousands of employees worldwide share your passion for animal welfare. We are committed, just like you are, to doing everything we can to end the practice of animal testing. Unfortunately, this petition presented information that misrepresented our policy and practices, and we hope you take the time to learn more about all that L’Oreal does to advance alternatives to animal testing. https://inside-our-products.loreal.com/question-animal-testing-and-alternative-methods”
Robert Hiatt
Robert Hiatt
CEO
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Petition created on November 28, 2019