VICTORY! We have received public confirmation from Target saying that they are no longer going to sell the product AND we have confirmed that they no longer have the product for sale on their web site. UpSping Baby -- the company that manufactures Milkscreen has also discontinued sales and asked retailers to stop selling as well.
All of our concerns have been addressed by both Milkscreen and Target, and we would like to say a huge THANK YOU! as well as offer a round of applause/standing ovation for both companies in moving so fast to recognize and address our concerns. We feel that both companies should be commemorated given that this campaign lasted 54 hours from start to finish.
To all our supporters THANK YOU!!! Without you this could not have happened! Give yourselves a pat on the back!
Jaqui Wilridge, Kylie Kiric, Kate Amaezechi
We live in a culture surrounded by misinformation and doubt when it comes to breastfeeding. We are just now raising awareness that 'breast is best' in a culture that has been led to believe for years, by the formula industry, that mothers in some way or another are incapable of providing proper nutrition for their babies, or that for some reason breast feeding is indecent or offensive.
One of the biggest problems still out there is the doubt of a new mother being able to supply enough milk for her children. I was shocked to find out that Target sells a “Breastfeeding Assessment Test” that claims to tell mom’s if they are producing enough milk.
This "test" relies on the mother pumping milk to see if she is producing "enough". A pump is not a baby. The fact is that most women can not pump the same quantity of breast milk that they produce by nursing directly.
This product preys on and profits from the doubt and insecurities of a new mother and will only cast doubt on her ability to successfully breastfeed.
If a mother is concerned about her production she should spend her money on a lactation consultant or someone qualified to teach her how to know if her baby is getting enough to eat not waste it on a scam which will only urge her to turn to formula.
Please sign my petition to tell Target they should show their support for breastfeeding mothers by removing this product and stop supporting a company who is only trying to profit from and mislead a new mother.
Those interested in keeping up to date with this can "like" our page on Facebook. "Mothers Against Milkscreen Breastfeeding Assessment Test". Get in touch with us at firstname.lastname@example.org.