Pull their commercial/campaign from TV and issue a formal apology.

The issue

This ad is very stereotypical and discriminates on so many levels against transgender woman and women of all kinds everwhere, take a look at the commercial for yourself and see how this is damaging and demeaning and how it puts us down in a big way, it is being aired in Australia and New Zealand.

According to the Australian association of national advertisers code of ethics:

"2.1 Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief."


Ad : http://www.youtube.com/watch?v=6lReX1dAUAE&feature=player_embedded

Please contact :

New Zealand  http://www.asa.co.nz/complaint_form.php

Australia : http://adstandards.com.au/

Libra should also help fund and setup a organsiation to help prevent transgender suicide and also send out a more positive message that is NOT ok to discriminate no matter who your are, this ad can effect so many people in so many different and very hurtful ways.

 

 

avatar of the starter
Michelle DiamondPetition starterI am an Activist who fights for the rights of everyone and I am also the first Transgender goal umpire for the AFL. Regards, Michelle Diamond
This petition had 1,923 supporters

The issue

This ad is very stereotypical and discriminates on so many levels against transgender woman and women of all kinds everwhere, take a look at the commercial for yourself and see how this is damaging and demeaning and how it puts us down in a big way, it is being aired in Australia and New Zealand.

According to the Australian association of national advertisers code of ethics:

"2.1 Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief."


Ad : http://www.youtube.com/watch?v=6lReX1dAUAE&feature=player_embedded

Please contact :

New Zealand  http://www.asa.co.nz/complaint_form.php

Australia : http://adstandards.com.au/

Libra should also help fund and setup a organsiation to help prevent transgender suicide and also send out a more positive message that is NOT ok to discriminate no matter who your are, this ad can effect so many people in so many different and very hurtful ways.

 

 

avatar of the starter
Michelle DiamondPetition starterI am an Activist who fights for the rights of everyone and I am also the first Transgender goal umpire for the AFL. Regards, Michelle Diamond

The Decision Makers

BOYCOTT Libra Products
BOYCOTT Libra Products
Libra

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