This ad is very stereotypical and discriminates on so many levels against transgender woman and women of all kinds everwhere, take a look at the commercial for yourself and see how this is damaging and demeaning and how it puts us down in a big way, it is being aired in Australia and New Zealand.
According to the Australian association of national advertisers code of ethics:
"2.1 Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief."
Please contact :
New Zealand http://www.asa.co.nz/complaint_form.php
Australia : http://adstandards.com.au/
Libra should also help fund and setup a organsiation to help prevent transgender suicide and also send out a more positive message that is NOT ok to discriminate no matter who your are, this ad can effect so many people in so many different and very hurtful ways.
BOYCOTT Libra Products
I just signed the following petition addressed to: Libra.
Pull their commercial from TV and issue a formal apology.
This ad is very stereotypical and discriminates on so many levels against transgender woman and women of all kinds, take a look at the commercial for yourself and see how this is damaging and how it puts us down in a big way.
Michelle Diamond started this petition with a single signature, and now has 1,954 supporters. Start a petition today to change something you care about.