Pull their commercial/campaign from TV and issue a formal apology.
This ad is very stereotypical and discriminates on so many levels against transgender woman and women of all kinds everwhere, take a look at the commercial for yourself and see how this is damaging and demeaning and how it puts us down in a big way, it is being aired in Australia and New Zealand.
According to the Australian association of national advertisers code of ethics:
"2.1 Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief."
Please contact :
New Zealand http://www.asa.co.nz/complaint_form.php
Australia : http://adstandards.com.au/
Libra should also help fund and setup a organsiation to help prevent transgender suicide and also send out a more positive message that is NOT ok to discriminate no matter who your are, this ad can effect so many people in so many different and very hurtful ways.
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