Games Workshop: Nostalgia Should Not Cost €29 Per Soldier

 

This is a a petition for Fair Pricing of the Vostroyan Made-To-Order Range

 

 

To Games Workshop, Mark Lam (Chairman) Kevin Rountree (CEO)

 

There is a peculiar elegance in nostalgia.
You understand this better than most companies alive today.

You know precisely what the Vostroyan Firstborn represent to veteran collectors and Astra Militarum enthusiasts: memory, identity, atmosphere, legacy. They are not merely miniatures. They are fragments of an older Warhammer — one many of us still carry with genuine affection.

Which is precisely why the current pricing feels so deeply cynical.

A single metal miniature priced around €29 in Europe, or equivalent regional pricing elsewhere, while certain pairs are sold for nearly the same amount, exposes something difficult to ignore: these prices are not born from necessity, but from calculated tolerance testing.

The community is repeatedly told, implicitly or explicitly, that inflation, global instability, production costs, logistics, or “modern realities” justify relentless escalation. Yet such explanations collapse under even modest scrutiny when inconsistencies in pricing become this obvious.

Metal casting did not suddenly become sacred craftsmanship worthy of luxury-art pricing.

These are not hand-forged relics from a lost civilization.
They are decades-old sculpts produced from molds long amortized by time and previous sales cycles.

The truth is simpler.

Games Workshop has discovered that devotion can be monetized more aggressively than innovation.

And perhaps that is the true disappointment.

Warhammer was once a world built upon imagination, artistry, and loyalty between creators and players. Increasingly, it resembles a theatre of artificial scarcity and premium nostalgia extraction, where emotional attachment is treated less as a relationship and more as a pressure point.

The Vostroyans deserved a triumphant return.

Instead, many players were greeted with pricing so excessive that it transformed admiration into resentment.

We, the players, collectors, painters, and long-time supporters of this universe, are not demanding charity. We are demanding proportion. Reason. Respect.

We therefore call upon Games Workshop to:

Significantly reduce the pricing of the Vostroyan Made-To-Order range.
Establish coherent and transparent pricing logic across single and grouped models.
Stop using nostalgia as justification for increasingly predatory pricing structures.
Rebuild goodwill with the very community that sustained this universe for decades.
Warhammer survives because passion survives.

Do not mistake passion for infinite tolerance.

 

Please, let me remain you your statement.

 

 

“Warhammer is for everyone.”

 

A beautiful sentence.

 

Elegant, even.

“Warhammer is for everyone. One of the great powers of your hobby is its ability to bring people together in common cause, to build bonds and friendships that cross divides…”

Remarkable words from a company now selling a single metal infantry miniature for the price of several hours of labor in many countries.

So one is compelled to ask a rather impolite question.

Who, precisely, is this “everyone”?

The lawyer earning six figures?
The collector wealthy enough to mistake excess for devotion?
The customer conditioned to applaud each new price increase as though inflation itself descended from the Golden Throne?

Or does “everyone” also include the teenager, the student, the exhausted worker, the isolated man painting one guardsman at night to survive another week of life?

You speak of unity, kindness, and community while increasingly transforming participation into a luxury expense.

You invoke belonging while monetizing nostalgia with the delicacy of a casino extracting coins from the desperate.

And then comes the line most fascinating of all:

“If not, you will not be missed.”

How extraordinary.

Tell us, Games Workshop — does this sentiment also apply to those unable to spend €29 on a single ordinary soldier?

Is Warhammer truly for everyone?

Or merely for everyone financially acceptable to your quarterly expectations?

Because there is something exquisitely ironic in preaching inclusivity while engineering prices that quietly exclude millions without ever needing to say so aloud.

No hatred.
No gatekeeping.
No insults.

Only economics.

Far cleaner that way.

“Warhammer is for everyone.”

Except, perhaps, the poor.

 

Sincerely,
Players and collectors of the Warhammer community across the world.