Walmart Refuses To Sell 'Ugly' Fruits And Vegetables. That Needs To Change.

Walmart is the white whale to Jordan Figueiredo's Captain Ahab -- at once the elusive target and the mammoth opponent of the 37-year-old food activist's obsessive, years-long crusade. The California-based municipal recycling expert just wants the world's biggest retailer to start selling misshapen, dinged-up fruits and vegetables.