More Faces of People with Disabilities on Popular Beauty/Fashion Advertisements

0 have signed. Let’s get to 500!


Fashion is supposed to be innovative, constantly changing, and representative of the people in society, however its construction of beauty continues to be disappointingly narrow. Recently societal pressures have been swelling to diversify the beauty, fashion, and advertising industries and to make them more inclusive of race, size, and sexuality, however, even though these areas have shown progress there has been little to no advancement in the inclusion of those with disabilities. When you look at the models advertised in today's industries it has become evident that typical beauty standards are moving away from the tiny waist, blonde hair, long leg stereotype. We have started to see more average sized bodies, with shorter legs, brown eyes, and all types of hair colours being showcased rather than the typical skinny blonde hair, blue/green eyed model that used to appear on every page of a magazine. Although the world is starting to expand its beauty standards, the ´light´ still rarely, if ever, is being shone on those with disabilities. "Most people, disabled and non-disabled are not represented by adverts, magazines or television programmes," said Shamash at Ableism in Fashion, an event organised by Better Lives at London College of Fashion. My question for industries and the media is, Why? Why are disabled individuals not advertised in typical “beauty” magazines? 

My goal is to spread awareness of the lack of representation in the beauty/fashion industry, and hopefully to start seeing more disabled faces and bodies included in magazines focused mainly on beauty.