Apologize for using a Native American Headdress in their 2012 Fashion Show

Confirmed victory

Apologize for using a Native American Headdress in their 2012 Fashion Show

This petition made change with 4,080 supporters!
Petition to
Victoria's Secret and

Why this petition matters

Started by Bree Herne

UPDATE: Victoria's Secret has closed thier comments section on thier facebook pages. Please let them know how you feel here. 


UPDATE ON VICTORIA'S SECRET: Just received the following apology from Tammy Robert Meyers, a spokesperson for Limited Brands: 

"We are sorry that the Native American headdress replica used in our recent fashion show has upset individuals. We sincerely apologize as we absolutely had no intention to offend anyone. Out of respect, we will not be including the outfit in any broadcast, marketing materials nor in any other way."

Let's celebrate the fact they listened (though they may have to work on the "how to apologize" part). Amazing work mobilizing together everyone! I'm so proud of our community fighting together for what's right. -- Adrienne K. Native Appropriations.


I want to thank everyone for signing! -- Bree

While you are here could you consider :http://www.change.org/petitions/us-congress-native-american-culture-day-to-replace-columbus-day 

Update: the petition was being sent to  customer service, and the parent company of Victoria Secret, it is now also being sent to Erica Zurmehly PR person for VS Lingerie, Sport, and Fashion Show


"The image of a warbonnet and warpaint wearing Indian is one that has been created and perpetuated by Hollywood and only bears minimal resemblance to traditional regalia of Plains tribes. It furthers the stereotype that Native peoples are one monolithic culture, when in fact there are 500+ distinct tribes with their own cultures. It also places Native people in the historic past, as something that cannot exist in modern society. We don't walk around in ceremonial attire everyday, but we still exist and are still Native."

More info here:http://nativeappropriations.blogspot.com/2010/04/but-why-cant-i-wear-hipster-headdress.html


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This petition made change with 4,080 supporters!

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