New Hampshire just made history. On June 24, 2026, Governor Kelly Ayotte signed House Bill 1460 into law — making New Hampshire one of the first states in the country to explicitly ban businesses from selling the online personal data of children under 13 to third parties. The law takes effect January 1, 2027.

Vermont hasn't done the same. Right now, businesses can collect your child's online data and sell it to the highest bidder — and there is no state law stopping them.

That needs to change.

Every day, apps, websites, and platforms collect detailed information about children under 13: what they watch, what they search for, where they go, and what they buy. That data is bought and sold by data brokers without parents ever knowing. It is used to target children with ads, build profiles on them, and in some cases expose them to risks their parents would never consent to.

The federal Children's Online Privacy Protection Act (COPPA) provides some baseline protection, but it was written in 1998 — before smartphones, before social media, before the modern data economy. State laws like New Hampshire's HB 1460 go further, filling the gaps that federal law leaves open.

Vermont has a long history of leading on consumer protection. But right now, our neighbors to the south have passed stronger protections for kids than we have. That should not stand.

We call on Governor Phil Scott and the Vermont General Assembly to introduce and pass legislation banning the sale of personal data belonging to children under 13 — modeled on New Hampshire's HB 1460. Vermont families deserve the same protection that New Hampshire families will have starting in 2027.

No business should be allowed to profit from selling a child's data. Sign to urge Vermont to act.