Join us to keep the beat in the ‘Heart’ of Mount Pleasant! The fight continues!

Note: Please do not donate to this issue through change.org. If you want to donate please use our Fundrazr campaign here.

We love the ‘Heritage Heart’, the unique commercial/cultural district defined by the intersections of Main, Broadway, and Kingsway. We bet you do too.

BUT we are at risk of losing the ‘heart’ of Mount Pleasant and the local independent businesses and cultural groups who have homes there.

Did you know that the Heart of Mount Pleasant was ranked # 1 on Heritage Vancouver Society’s 2019 Top Ten Endangered Watch List?

The recognition of this district as the ‘heart’ of the community and the name “Heritage Heart” were born from the 2010 Mount Pleasant Community Plan (MPCP) and subsequent 2013 Implementation Package (IP), which were co-created by the City of Vancouver and the community through the investment of taxpayer dollars and hundreds of thousands of volunteer hours. They document the 'heart’s' importance as a vibrant shopping, cultural and gathering spot, not only to the neighbourhood but city-wide. Both documents also include the policy of “retaining the existing scale and character” of this small portion of Mount Pleasant.

To protect this treasured district, we are asking that the Broadway Plan formalizes this policy and that the City go on to create and implement a management plan for the "Heritage Heart" that deals holistically with the social diversity, independent businesses, affordable rents, historic architecture, smaller store frontages, public spaces and unique personality of Mount Pleasant.

The recently approved Broadway Plan  (effective September 1, 2022) does identify the Main Street Village as one of 3 heritage districts/cultural landscapes (Heritage Section – 18.3 ps 445 – 449 & 18.4 p 450) and the Broadway Planning Team, who acknowledged that the heritage work started very late in the planning process, have made a commitment to doing further assessment and protection of heritage assets in consultation with communities during the Plan’s “lengthy implementation period”. This includes doing statements of significance for heritage districts, including the Main Street Village (Heritage Section – 18.3.2 – p 445).

But protection of this vital area, the “living room of the community”, needs to include a management plan that deals holistically with the social diversity, independent businesses, affordable rents, historic architecture, smaller store frontages, public spaces and unique personality of Mount Pleasant.

Our Vision? When transit users emerge from the future Main Street Broadway Subway station, they will arrive at Mount Pleasant’s vibrant and distinct ‘Heritage Heart’, not a generic “could-be-anywhere” intersection.

Let your voice be heard, please sign and share our petition to protect our much loved unique commercial/cultural district!

Note: After you sign the petition, change.org will solicit for a donation on this issue, this is how change.org operates - they give exposure in exchange for money. Please do not donate to this issue through change.org.

Your most important contribution is your voice!

But, if you'd like to donate to our campaign to help cover administration costs, please do so through the MPHG FundRazr page at www.fundrazr.com/MPHeritageHeart

For more information about the campaign please go to our Mount Pleasant Heritage Group website.

Please share the petition.

Or send a personal letter expressing your concerns to the following: 

Mayor Ken Sim - Ken.Sim@vancouver.ca

Councillor Rebecca Bligh - CLRbligh@vancouver.ca

Councillor Christine Boyle - CLRboyle@vancouver.ca

Councillor Adriane Carr - CLRcarr@vancouver.ca

Councillor Lisa Dominato - CLRdominato@vancouver.ca  

Councillor Pete Fry - CLRfry@vancouver.ca

Councillor Sarah Kirby-Yung - CLRkirby-yung@vancouver.ca

Councillor Mike Klassen - CLRklassen@vancouver.ca

Councillor Peter Meiszner - CLRmeiszner@vancouver.ca

Councillor Brian Montague - CLRmontague@vancouver.ca

Councillor Lenny Zhou - CLRzhou@vancouver.ca 

Josh White - General Manager, Planning, Urban Design, and Sustainability - Josh.White@vancouver.ca

Premier David Eby - premier@gov.bc.ca

MLA Joan Phillip - joan.phillip.mla@leg.bc.ca

Honourable Lana Popham, Minister of Tourism, Arts, Culture and Sport - lana.popham.mla@leg.bc.ca