As an Iranian in the diaspora, witnessing the actions of the Islamic Revolutionary Guard Corps (IRGC) strikes at the core of my identity and the values I hold dear. The IRGC stands accused of numerous human rights violations, including the deaths, torture, and imprisonment of countless civilians. Among these are women and young people who bravely protested against oppression. To see influential brands like Huda Beauty disseminate narratives that resonate with those of the IRGC is both disturbing and disheartening, especially when such narratives serve to undermine the courageous voices of victims and survivors.

Huda Beauty holds significant sway within the beauty industry, reaching millions worldwide and shaping the dialogue within countless communities. However, the potential influence of this reach becomes questionable when it echoes the themes associated with a group designated as a terrorist organization by the European Parliament. As a renowned retail chain, Sephora is a beacon of beauty and integrity to its customers. By continuing to carry Huda Beauty products, Sephora indirectly supports the spread of narratives that harm the very foundation of human dignity and freedom.

Sephora has a responsibility to its diverse customer base to act with integrity and uphold ethical standards. The brand's ethos should not only encompass beauty on the outside but also reflect moral beauty within, standing up for justice, freedom, and humanity. By suspending the sale of Huda Beauty products, until the brand disassociates itself from narratives aligned with the IRGC, Sephora sends a strong message: it stands in solidarity with the oppressed, champions voices demanding justice, and prioritizes ethical responsibility over profit.

I call on all who share these values and who believe in the power of collective action to urge Sephora to make a courageous and principled decision. Together, we have the strength to hold accountable those who choose aline or support detrimental narratives. Please sign this petition, and let us compel Sephora to reinforce its commitment to justice and ethical standards. Together, we can create a more equitable world for all.