On January 31, 2020, fans of Sonic Drive-In were greeted with a new logo and brand identity, which introduced a modified wordmark and symbol while maintaining the iconic arrowhead. Similarly, on January 25, 2019, Dunkin' Donuts decided to drop the word "Donuts" from its name to reflect a broader menu, impacting a beloved brand name. Baskin-Robbins followed suit with a significant rebranding on April 11, 2022, featuring a new tagline “Seize the Yay.” These changes marked the first significant overhaul since 2006, replacing their 1996, 2006, and 2007 logos—icons that many of us grew up with and cherished.

These updates, while intended to modernize and broaden brand appeal, have left many long-time patrons feeling disconnected from their favorite food brands. Logos are more than just company symbols; they represent memories, experiences, and an emotional connection to the brand's history. The beloved old designs of Sonic, Dunkin' Donuts, and Baskin-Robbins hold timeless charm and nostalgic value, encapsulating the essence of the brands we have supported for decades.

While corporate rebranding often aims to adapt to changing times, the history and tradition these logos embody should not be overlooked or forgotten. We ask Inspire Brands to appreciate the significance of these logos in our lives, as they represent not just the brands but fond memories associated with them—family outings, childhood treats, and gatherings with friends. By reinstating the old logos, Inspire Brands can bridge the past with the present, maintaining brand identity while honoring the loyalty and sentiment of its customers.

We propose a compromise: bring back the classic logos as alternative nostalgia options or consider their use in special campaigns. This initiative can cater to both modern branding needs and the desire for historical continuity. Doing so would not only honor loyal customers, but it might also attract a new segment of customers who appreciate brands with a strong heritage.

Help us convince Inspire Brands to revive the iconic past! Sign the petition to show your support and bring back the beloved logos of Sonic Drive-In, Dunkin' Donuts, and Baskin-Robbins. Your signature will help highlight the collective nostalgia and emotional connection many of us share with these brands, urging Inspire Brands to reconsider their decisions in favor of historical appreciation.