As a devoted fan of the original RSX model, I see the decision by Acura to use the RSX name plate in an effort to sell their new electric SUV as a slap in the face to car enthusiasts . The RSX is a renowned icon in the Honda family that holds an important place in the hearts of automotive enthusiasts, including myself. They have taken a gasoline powered, fun to drive, easily modifiable platform loved by millions, and have turned it into a soulless money grab. This new model shares zero similarities whatsoever to the DC5 and in no way should be named so. 

By leveraging the legacy of the RSX brand to popularize a completely different type of vehicle, Acura misses an opportunity to fully respect the historical significance of the RSX nameplate. The RSX is one of the most legendary Hondas of all time, and to use the name plate to sell an entirely different vehicle has already angered numerous enthusiasts around the world.

A crucial part of maintaining a brand's reputation and loyalty among its consumers is respecting the company's history and the emotional attachments that customers have formed with these past models. According to a 2020 study by Business Insider, brand loyalty can contribute up to 10 times as much to a company's value as the sale of a single product (Business Insider, 2020).

Given this strong correlation between brand loyalty and corporate value, I urge Acura to reconsider their decision and rename their new electric SUV, thereby honoring the RSX legend and the sentiments of their loyal consumers.

Let us rally together and respect the past while we move towards the future. Please sign this petition to show Acura the importance of preserving the legacy of the original RSX model.