Dr. Love has been a resident on Negril Beach for the last 40 years, and he is fighting to be recognized and stop harassment from the Urban Development Corporation. Rolland Martin aka Dr. Love is a remarkable force to be reconned with. He is a man full of life and lives it with passion and resilience. Such a force that The Dr. Love Beach was essentially named after him. Among the things that Martin is passionate about includes his love for art. Martin and his business partner Quabi have established a reputable artwork business on the beach. They have touched a lot of hearts including both locals and tourists who come to this resort. Martin is also very passionate about the environment and has always taken it upon himself to clean up the beach. The fruit trees they planted on the beach breathe life into its environs.