MAKE THE MARGARITA EMOJI HAPPEN!

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After being snubbed once again in the most recent additions to the popular digital expression announced earlier this month, premium tequila brand, el Jimador, is petitioning for the addition of the margarita emoji, dubbed the “MargEmoji,” to the 2019 emoji roster.

According to history, the margarita is said to have been created in 1938 by Carlos "Danny" Herrera at his Tijuana restaurant.  It is believed he created it for a former Ziegfield dancer who could only drink tequila due to allergies to other spirits. Since then, the margarita’s popularity has flourished, currently reigning supreme as the #1 bar call in the U.S. as confirmed by the latest 2017 Nielsen CGA survey data.

There’s no denying that the margarita has played a pivotal role in elevating tequila to America’s most beloved spirit. The cocktail, which celebrates its 80th birthday this year,  has become part of a lifestyle that embodies a fun, friendly, even fashionable way to interact with the world, and what better way to express and share these great moments than with a MargEmoji.

Join el Jimador and help award America’s favorite cocktail with its rightful place in pop culture, and a coveted spot on keyboards everywhere. By this time next year, we hope we can collectively raise a margarita, and cheers to the addition of the #MargEmoji!”



Today: EL JIMADOR TEQUILA is counting on you

EL JIMADOR TEQUILA needs your help with “Unicode Consortium: MAKE THE MARGARITA EMOJI HAPPEN!”. Join EL JIMADOR TEQUILA and 1,138 supporters today.