This card belittles sexual harassment and perpetuates victim blaming myths by implying victims of sexual harassment are somehow to blame. Sexual harassment is a serious problem, with nearly half of all women in the UK identifying it as a problem in the workplace, and the same number experiencing street harassment every year. On top of this, sexual harassment is frequently belittled or made light of - which discourages victims from coming forward and perpetuates the culture of harassment that exists in the UK. Tesco should be ashamed of itself for behaving like this, and should remove the card from sale immediately and donate any profits made from its sale to the charity End violence against women.
Tesco defended selling this kind of card on twitter, treating sexual harassment as a complete joke:
@UKTesco:The subject matter is serious, however this card is knowingly a joke that many find humorous.
Update 9th May: Tesco are still refusing to take this off sale. If you would like to contact tesco directly about the card it is referred to with the product name 'Brash Betty AE2002' and ISBN 5020518052518
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