Time to let clothes be clothes: Stop selling children's clothes as "for girls" or "for boys."
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Retailers in the UK are telling children that certain clothing types, colours, styles and themes are either for boys, or for girls.
Childrenswear should be:
- Sold in a choice of size and fit
- Age appropriate
- Safe and promote healthy body image
- Designed in a variety of fun, imaginative themes and colours
- Sold without active gender policing
- Free from slogans and messages that reinforce gender stereotypes
Children should be free to choose the clothing they find most comfortable, and that includes colours and themes that reflect personal taste and interests. Children should not be subjected to messages that reinforce ideas about gender based on outdated stereotypes.
We call on retailers here in the UK to remove all gender based signs, labels, displays and related text/images, in order to safeguard children from sexism and damaging ideas about the role of men and women in society.
No child should be made to feel wrong or foolish, or subjected to bullying ("gender policing") for simply wanting to wear what they want.
Retailers have created zones of pink or blue, colours over grey, pretty or robust, and in doing so they are guilty of imposing marketing that "unduly stereotypes children" (British Retail Consortium)
Please join us in saying "its time to let clothes be clothes"
(Featured image: Marks and Spencer, Kidswear Range 2015)
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