- UK Childrenswear RetailersAsda, Sainsbury, Tesco, Mothercare, Debenhams, Marks & Spencer, Matalan, M&Co, Morrisons, Next,
Time to let clothes be clothes: Stop selling children's clothes as "for girls" or "for boys."
Retailers in the UK are telling children that certain clothing types, colours, styles and themes are either for boys, or for girls.
Childrenswear should be:
- Sold in a choice of size and fit
- Age appropriate
- Safe and promote healthy body image
- Designed in a variety of fun, imaginative themes and colours
- Sold without active gender policing
- Free from slogans and messages that reinforce gender stereotypes
Children should be free to choose the clothing they find most comfortable, and that includes colours and themes that reflect personal taste and interests. Children should not be subjected to messages that reinforce ideas about gender based on outdated stereotypes.
We call on retailers here in the UK to remove all gender based signs, labels, displays and related text/images, in order to safeguard children from sexism and damaging ideas about the role of men and women in society.
No child should be made to feel wrong or foolish, or subjected to bullying ("gender policing") for simply wanting to wear what they want.
Retailers have created zones of pink or blue, colours over grey, pretty or robust, and in doing so they are guilty of imposing marketing that "unduly stereotypes children" (British Retail Consortium)
Please join us in saying "its time to let clothes be clothes"
(Featured image: Marks and Spencer, Kidswear Range 2015)
- Asda, Sainsbury, Tesco, Mothercare, Debenhams, Marks & Spencer, Matalan, M&Co, Morrisons, Next,
UK Childrenswear Retailers
Please stop selling children's clothing as either "for girls" or "for boys" and allow children to choose for themselves without being pigeon-holed by outdated gender stereotypes.
Childrenswear should be:
Sold in a choice of size and fit
Safe and promote healthy body image
Designed in a variety of fun, imaginative themes and colours
Sold in-store without active gender policing
Free from slogans and messages that reinforce gender stereotypes
Please consider selling your childrenswear range by type, theme, size, colour or style instead. Be creative! Get colourful, and find the fun in your designs. Don't treat girls as soft, pretty creatures, or believe "boys will be boys" with naughty slogans in dull colours.
Provide choice for children and their families by no longer stigmatising boys who love pink, or short changing girls who don't want slimmer fitting clothing.
In 2016, please let clothes be clothes - for all children.
Let Clothes Be Clothes started this petition with a single signature, and now has 3,405 supporters. Start a petition today to change something you care about.