Ban Promotion of Alcoholic Drinks in Football Leagues and Competitions
Ban Promotion of Alcoholic Drinks in Football Leagues and Competitions
The Issue
France star Paul Pogba took a bottle of beer out of view as he conducted a post-match press conference. And recently it has become more common with more players who have done the same…
Heineken is one of the biggest beer sponsors in football and has enjoyed a partnership with UEFA for over 25 years and has signed new agreements to be the Official Beer Partner of UEFA EURO 2020 and of UEFA Champions League until 2024. A similar partnership has existed over the past 25 years between Budweiser and FIFA. This American Brewing company will be the Official Beer Partner of the World Cup 2022. Country Leagues and clubs have their beer partners as well. The examples of Peroni in Italy or Paulaner in Germany. While some have switched to non-alcoholic beer advertisement, they still promote their original brands.
It is important to reduce the impact of marketing of alcoholic beverages (particularly on young people) as it was done with Tobacco. Alcohol is marketed through sophisticated advertising and promotion techniques, with the alcoholic brands who have also focused on sports and cultural activities for the placement of their products.
The use of alcohol brings significant social and economic losses to individuals and society at large. Harmful alcohol consumption does increase health spending and reduce our standard of living. Studies have estimated the health care cost of alcohol consumption to be up to 7% of total health expenditure.
Worldwide, 3 million deaths every year result from use of alcohol, this represents 5.3% of all deaths. Alcohol is a causal factor in more than 200 disease and injury conditions. Overall 5.1% of the global burden of disease and injury is attributable to alcohol, as measured in disability-adjusted life years (DALYs). Alcohol consumption causes death and disability relatively early in life. In the age group 20–39 years approximately 13.5% of the total deaths are alcohol-attributable.
There is a causal relationship between harmful use of alcohol and a range of mental and behavioral disorders, other noncommunicable conditions as well as injuries. The latest causal relationships have been established between harmful drinking and incidence of infectious diseases such as tuberculosis as well as HIV / AIDS.
Add your name to urge Football Leagues and Competitions to stop the new advertisement deals with producers of alcoholic drinks.
Read more from the WHO: https://www.who.int/news-room/feature-stories/detail/10-areas-for-national-action-on-alcohol
The Issue
France star Paul Pogba took a bottle of beer out of view as he conducted a post-match press conference. And recently it has become more common with more players who have done the same…
Heineken is one of the biggest beer sponsors in football and has enjoyed a partnership with UEFA for over 25 years and has signed new agreements to be the Official Beer Partner of UEFA EURO 2020 and of UEFA Champions League until 2024. A similar partnership has existed over the past 25 years between Budweiser and FIFA. This American Brewing company will be the Official Beer Partner of the World Cup 2022. Country Leagues and clubs have their beer partners as well. The examples of Peroni in Italy or Paulaner in Germany. While some have switched to non-alcoholic beer advertisement, they still promote their original brands.
It is important to reduce the impact of marketing of alcoholic beverages (particularly on young people) as it was done with Tobacco. Alcohol is marketed through sophisticated advertising and promotion techniques, with the alcoholic brands who have also focused on sports and cultural activities for the placement of their products.
The use of alcohol brings significant social and economic losses to individuals and society at large. Harmful alcohol consumption does increase health spending and reduce our standard of living. Studies have estimated the health care cost of alcohol consumption to be up to 7% of total health expenditure.
Worldwide, 3 million deaths every year result from use of alcohol, this represents 5.3% of all deaths. Alcohol is a causal factor in more than 200 disease and injury conditions. Overall 5.1% of the global burden of disease and injury is attributable to alcohol, as measured in disability-adjusted life years (DALYs). Alcohol consumption causes death and disability relatively early in life. In the age group 20–39 years approximately 13.5% of the total deaths are alcohol-attributable.
There is a causal relationship between harmful use of alcohol and a range of mental and behavioral disorders, other noncommunicable conditions as well as injuries. The latest causal relationships have been established between harmful drinking and incidence of infectious diseases such as tuberculosis as well as HIV / AIDS.
Add your name to urge Football Leagues and Competitions to stop the new advertisement deals with producers of alcoholic drinks.
Read more from the WHO: https://www.who.int/news-room/feature-stories/detail/10-areas-for-national-action-on-alcohol
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Petition created on June 23, 2021