Companies have been DRMing their games for years as protection from pirating. They put restrictions such as making a disc worthless after 3 installations, logging into online systems that never work, or just make it difficult to play the game. Not only does this fail to prevent pirating, as pirates can "crack" (make the game skip DRM) games relatively quickly, but it can encourage pirating because few ponieswant to deal with this kind of situation.
Uplay has potential to be good, but not only is it faulty, it is forced upon the customer. We have no choice but to use it because the game will not start without it. Many would agree that if it was optional, this problem could be fixed.
Almost every video game released these days has DRM, and gamers are sick of it. No company is exempt from this, so we need to start now.
Wesley Wu started this petition with a single signature, and now has 915 supporters. Start a petition today to change something you care about.