Animal Outlook and our costumed chicken descended on the meat industry’s annual production and processing expo last night to take Tyson Foods to task for horrific cruelty in its supply chain. Speak up for the hundreds of millions of birds suffering in the poultry giant’s supply chain right now: Join us with a quick tweet.

Last week, Tyson CEO Noel White told Yahoo Finance that plant protein is a “space that [Tyson] want[s] to fully compete in, use all the resources that are available to [it], and be a strong competitor in the marketplace.” Yet the poultry company still doesn’t offer a single vegan option in its new “plant-based” brand, Raised & Rooted—and it continues to treat birds with egregious cruelty by breeding them for painful rapid growth. 

Animal Outlook’s recent investigation exposed the devastating effects of this cruel genetic manipulation for extremely fast, unnatural growth: Birds languished from a variety of illnesses and deformities, and many couldn’t walk because of debilitating leg injuries. At under two months old, these baby birds were already crippled—and trapped inside their own morbidly obese bodies.

According to CEO Noel White, Tyson already has “the infrastructure [for plant protein] in place, so it's a fairly minimal investment … to be able to scale very quickly." If that’s the case—and if Tyson is truly hoping to be a leader in global protein well into the future—where are its vegan protein offerings?

It’s clear that Tyson is beginning to take notice of the growing demand for ethical options, but refuses to sever ties with the barbaric meat industry. So Animal Outlook volunteers protested at the welcome reception for the International Production and Processing Expo (IPPE) in Atlanta, Georgia, last night, urging the food giant not to be left in the dust—and to start catering to compassionate consumers.  

Birds need your voice: Tell Tyson that consumers are flocking from animal ag’s cruelty and pollution and toward sustainable vegan options with a quick tweet today.

Thank you for standing strong for compassion.