Transfer Australian NFL GMP rights to the 49ers
The issue
One week ago, the San Francisco 49ers and Los Angeles Rams made history by playing a regular season game at the iconic Melbourne Cricket Ground in front of 100,000+ people. The anticipation leading up to this event was monumental for Australian NFL fans, offering a rare opportunity to engage with their American football heroes. For many, it was a dream come true, a chance to see two legendary teams face off on home soil.
In the week leading up to the game, the San Francisco 49ers demonstrated exemplary sportsmanship and genuine commitment to the Australian community. They engaged directly with local groups, charities, and school children, fostering enthusiasm and leaving a lasting, positive impression. Their presence in Melbourne was not just about football; it was about building bridges and creating memories that would inspire future generations.
Conversely, the Los Angeles Rams, despite being the designated home team under the Australian NFL Global Markets Program (GMP), arrived merely a day before the game. Their actions, or lack thereof, spoke volumes. The Rams' engagement with fans and the community was minimal, culminating in a disappointing public statement from their head coach who said, "we're not playing in Australia ever again, I hope." Such comments minimise the dedication of Australian fans and emphasise the need for a change.
It appears clear that the LA Rams have no commitment to the Australian market, and therefore should not be a holder of NFL Global Markets Program rights in Australia. The San Francisco 49ers have proven their dedication to Australian fans and communities. By transferring the GMP rights from the Rams to the 49ers, the NFL can ensure that Australian fans receive the recognition and engagement they wholeheartedly deserve.
This change will not only benefit the Australian NFL fanbase but will also strengthen the league's presence and connection globally. We call on the NFL to recognize the 49ers' efforts and make a decision that prioritises inclusivity, engagement, and respect for international fans.
Sign this petition to show your support for transferring the Australian NFL GMP rights from the LA Rams to the San Francisco 49ers. Let us prioritise community engagement and celebrate teams that embrace and enhance our global sports community.
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The issue
One week ago, the San Francisco 49ers and Los Angeles Rams made history by playing a regular season game at the iconic Melbourne Cricket Ground in front of 100,000+ people. The anticipation leading up to this event was monumental for Australian NFL fans, offering a rare opportunity to engage with their American football heroes. For many, it was a dream come true, a chance to see two legendary teams face off on home soil.
In the week leading up to the game, the San Francisco 49ers demonstrated exemplary sportsmanship and genuine commitment to the Australian community. They engaged directly with local groups, charities, and school children, fostering enthusiasm and leaving a lasting, positive impression. Their presence in Melbourne was not just about football; it was about building bridges and creating memories that would inspire future generations.
Conversely, the Los Angeles Rams, despite being the designated home team under the Australian NFL Global Markets Program (GMP), arrived merely a day before the game. Their actions, or lack thereof, spoke volumes. The Rams' engagement with fans and the community was minimal, culminating in a disappointing public statement from their head coach who said, "we're not playing in Australia ever again, I hope." Such comments minimise the dedication of Australian fans and emphasise the need for a change.
It appears clear that the LA Rams have no commitment to the Australian market, and therefore should not be a holder of NFL Global Markets Program rights in Australia. The San Francisco 49ers have proven their dedication to Australian fans and communities. By transferring the GMP rights from the Rams to the 49ers, the NFL can ensure that Australian fans receive the recognition and engagement they wholeheartedly deserve.
This change will not only benefit the Australian NFL fanbase but will also strengthen the league's presence and connection globally. We call on the NFL to recognize the 49ers' efforts and make a decision that prioritises inclusivity, engagement, and respect for international fans.
Sign this petition to show your support for transferring the Australian NFL GMP rights from the LA Rams to the San Francisco 49ers. Let us prioritise community engagement and celebrate teams that embrace and enhance our global sports community.
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Petition created on 17 September 2026