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Let Toys Be Toys

May 14, 2013 — It's been a great few weeks for Let Toys Be Toys, with increasing press coverage for the campaign. Boots have agreed to withdraw 'Boys Toys' and 'Girls Toys' signage and Tesco's have been embarrassed into backtracking on labelling a chemistry set as a 'Boys' Toy' after initially claiming their categories were based on 'customer research'. Even the Royal Society of Chemists weighed in, stating: "Labelling toys is simply appalling. There should be no toys labelled for either gender."

We've contacted the Entertainer and Marks and Spencer to challenge them on the way they label their toy displays – find out more, and about our recent successes on our shiny new website: Please let us know what you think!

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