Petitioning Toy Retailers in UK and Ireland

Stop promoting toys as only for boys, or only for girls


12,951
Supporters

Retailers are reinforcing the message that certain toys are off-limits for girls or for boys. 

Toys are for fun, for learning, for stoking imagination and encouraging creativity. Children should feel free to play with the toys that most interest them.

Letter to
Toy Retailers in UK and Ireland
Please stop limiting children's imaginations and interests by promoting some toys as only suitable for girls, and others only for boys.

In 2013 it is time to take down the signs, labels and categories that tell parents, grandparents and children that construction sets, adventure games, cars, science toys and superheroes are 'toys for boys', and that baby dolls, play kitchens, make-up sets, fashion, princesses and crafts are 'toys for girls'.

Toys are for fun, for learning, for stoking imagination and encouraging creativity. Children should feel free to play with the toys that most interest them.

Please sort toys by theme or function, rather than by gender, and let the children decide which toys they enjoy best.

Let toys be toys - for girls and boys.