Following our meeting with The Entertainer toy chain yesterday, we're thrilled to announce they will be dropping the 'girls toys' and 'boys toys' signs as a result of customer feedback. http://www.lettoysbetoys.org.uk/press-release-12-june-2013/ Tesco UK have also announced via Twitter that 'boy' and 'girl' labels will be removed from toys on their website. https://twitter.com/UKTesco/status/344829292951265280