- Steve Pasierb, CEO and PresidentToy Industry Association, Inc
Toy Industry Association, We Call On You to End Boy and Girl Toy of the Year Awards
Women and Men...Boys and Girls...Parents and Caregivers... We Need Your Help...
It's 2016, do we really need the toy industry telling us that girls should play with cookie ovens and unicorns, while boys play with drones, robots and light sabers?
The Toy Industry Association, Inc (TIA) awards Toy of The Year Awards (TOTY) to the best toys in 14 categories. This is like the Oscars of the Toy Industry. Many of the categories accurately describe the toys they represent - Outdoor Toy of The Year, Educational Toy of The Year, etc.
Then there are awards for Boy Toy of the Year and Girl Toy of The Year. It is 2016 and we call for the TIA to end gender stereotyping in toys and do away with these two categories.
Why in the world should the TIA tell us what toys are for boys and which ones are for girls. Do we have awards for:
- Best Computer for Men and Best Computer for Women?
- Best Car for Women and Best Car for Men?
- Oscar for Best Movie for Men and Best Movie for Women?
Of course not. In other industries, an Award is based on the merit of the product, NOT an assumption on what gender may use the product.
The Solution is Simple!
Sign this petition and let's tell the TIA to simply do away with the Boy and Girl Toy of the Year Awards. Give awards based on a toy's play value, rather than imposing the TIA's values of what gender THEY believe should play with the toys.
- Toy Industry Association, Inc
Steve Pasierb, CEO and President
I am writing to you today with a simple request. I ask that you stop presenting awards for Boy Toy of the Year and Girl Toy of The Year.
I love that you have awards such as -
Activity Toy of The Year
Outdoor Toy of The Year
Educational Toy of the Year
Innovated Toy of the Year
The above categories honor toys based on the merits of the toy, in categories that are very helpful to parents. If I am looking for an Outdoor toy for my child, it is great to see which toys were the best in this category.
The Boy Toy of The Year and Girl Toy of The Year, however, have no value and do more harm than good. These awards reinforce gender stereotypes and are completely unnecessary in 2016.
Please award fun, not gender stereotypes.
I appreciate the work you do in the toy industry and look forward to hearing you will remove the Boy and Girl Toy of The Year Awards.
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