Petition Closed

Clean Up the F-Word and stop flexible working being seen as a dirty word

This petition had 3,796 supporters

New research from Digital Mums shows 7 in 10 UK employees would like to have flexible working but only 12 percent have ever asked for it.  Over half think that any request would be viewed negatively by their employer.  

This suggests that, three years on, the government's 'right to request' law isn't going anywhere near far enough to remove the barrier to a more flexible way of working more in tune with today's technology and entrepreneurial workforce.

The Digital Mums #WorkThatWorks Movement aims for flexible working to be seen as the norm for everyone and not just the reserve of a ‘lucky’ few. We believe the rigid and restrictive ‘9 to 5 coat-on-chair’ culture should be assigned to the past.

To kick-start this societal shift we want the government to clean up the F-word.  The full current definition on the government website is: "Flexible working is a way of working that suits an employee’s needs, eg having flexible start and finish times, or working from home.”

We believe this definition should be changed from solely describing  ‘a way of working that suits an employee’s needs’ to ‘work that works for employees and businesses’.

A new definition needs to show the benefits of flexible working to businesses.  6 in 10 (61%) UK workers said they would be more productive if they could work flexibly and over two thirds (67%) said they would be more loyal to a business. Significantly,  75% of 18-24 year olds currently not working are more likely to apply for a job with flexible hours over a standard job.  

A business that supports flexible working gets to attract and retain the best talent, see a difference to their bottom line and create a motivated and committed workforce.  

It’s time to change the culture around flexible working in the UK and stop it being seen as a dirty word or an employee perk. A new definition will set us on the path to changing the way we work forever.  Check out our film for more information and sign our petition to Clean Up The F-Word.

For more information on Digital Mums visit


Today: Digital Mums is counting on you

Digital Mums needs your help with “Time to #CleanUptheFWord and stop flexible working being seen as a dirty word #WorkThatWorks”. Join Digital Mums and 3,795 supporters today.