- Tim CookApple Inc. CEO
- Phil SchillerApple Inc.
Make Apple Inc. respect consumer rights
Apple Inc. is violating consumer rights worldwide. While many countries require Apple to guarantee the proper functioning of its products for a period of at least two years, Apple still maintains a limited one year warranty period, and makes its customers believe they need to buy an expensive AppleCare plan, which adds as much as 25% to the already high price of its products. For instance, EU laws grant consumers a free of charge, two-year guarantee, which means that AppleCare effectively adds only one year of coverage, rendering the plan prohibitively expensive.
In addition, Apple rejects claims of guarantee with respect to repairs and parts on products it has chosen to declare 'vintage'. For instance, a consumer claim for a MacBook Pro logic board replacement (EUR 700) which lasted little longer than one year was rejected, for the reason that, by that time, the original MacBook Pro was more than five years old. This is illegal in most countries.
Apple happily provides notes to consumer laws, while, in practice, these laws are rarely respected, if ever, by Apple, its service providers and its resellers. Instead, Apple challenges its customers to sue them if they do not agree, trusting that the bulk of its customers do not have the resources to do so, while local authorities lack the drive to effectively take action.
To sum it up, Apple willfully violates the rights of consumers, leaves them ignorant about their rights, and manipulates its customers and local authorities worldwide into paying prohibitively high prices for its products and services. This must stop now!
- Apple Inc. CEO
- Apple Inc.
I would like to bring to your attention Apple's bad reputation when it comes to respecting consumer rights worldwide. While most of the world requires you to offer consumers at least two years of free-of-charge guarantee, Apple, its resellers and service providers still make consumers believe they need to spend an additional 25% on AppleCare, in order to get more than a limited one-year guarantee. Also, Apple single-handedly chooses to declare products 'vintage', conveniently exempting itself from any consumer law applicable. This is illegal.
While, at short notice, this practice has earned Apple a few more dollars, in the long run it will harm Apple more than can be compensated for by ice bucket challenges, fancy curved iPhones or paper-thin MacBooks.
What I am asking you is to stop this practice now, and to make sure Apple, its resellers and service providers respect consumer laws across the globe, and to do so unambiguously, unconditionally and effectively.
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