Younger women are highly susceptible to the marketing of supplements (for example, dietary supplements). This marketing relies on women feeling insecure about aspects of their appearance so that it can offer a "quick fix" or "miracle cure". In this new era of health and wellness, people are increasingly concerned with what is wrong with them and how they can fix it as fast as possible, and this extends to issues beyond medical health; it is increasingly preoccupied with appearance. 

If we do not have tighter regulations on how these supplements are marketed (in regards to the language used to sell these products and the influencers used to promote them), then we cannot expect individuals (young girls specifically) to know how to take them safely or be fully informed on what these products are. 

The supplement market is a billion-dollar industry, increasingly growing in the UK. This industry relies on individuals' feelings of personal responsibility for their health. However, we cannot expect individuals to be able to make informed choices about supplements without the appropriate education or without brands being transparent about how supplements should fit into your everyday diet. Supplement brands cannot assume that everyone knows how to take these products safely; it is irresponsible and potentially damaging to people's health and self-esteem.

Our campaign, The Illusion of Self-care, aims to make people aware of the marketing behind these products, with a strong focus on Free Soul's product 'Greens'. We are campaigning to show people how these products do not need to replace what we can make ourselves at home (Eat Your Greens!), and the best way to stay healthy is to invest in the communities around us. The wellness market may sell the idea of wellness, but not without promoting panic. By exercising and spending time with like-minded people, we can stray from the idea that we must be hyper-individualistic and see the beauty in looking after ourselves and those around us.