Usually in Indian television advertisements regarding household goods, women are shown to be handling and using things like dishwashing soaps, detergents, etc. In most of them men are shown to be the observers, much like the reviewers of these items. This feeds misogynistic information (like gender divided roles) in the minds of people, for example- young kids who considerably spend a lot of time on television and keep watching these advertisements repeatedly, may start to think that women are the ones who are always supposed to do the household work, which is totally nonsensical.

What I want is, for the mainstream companies of these household products to create gender neutral advertisements to broadcast them on the television as well as in the print media. Some examples of these companies are Vim, RIN, Nirma, Surf Excel, Tide, etc. By creating and displaying gender neutral roles in household work on the television, this message can reach the large audience of India and hopefully a change can be brought in the backward thinking of the society, and maybe a transformation of societal norms can take place.

This may seem like a far fetched idea, but in my opinion this can be one step further to achieving gender neutrality in household roles and a positive alteration in the mindset of people.