#BringBoomerBack


#BringBoomerBack
The Issue
I've decided to start a friendly petition to try to get the infamous #CBJ mascot Boomer the Cannon back again.
Described as "a kid-friendly, cushy cannon character with a friendly face and fluffy mustache reminiscent of a Civil War-era general," this fluffy cannon has been put on the shelf because of a fair bit of criticism for it's penis-like shape.
But we feel like Boomer can make a comeback. During his brief stint with the BJ's, Boomer the Cannon was well received by children and was a treat to see bouncing around the stands in Nationwide when the Blue Jacket's dawned their 3rd jersey.
Okay now seriously, without any phallic euphemisms or anything like that, Boomer was a genuinely good mascot. Created by a 5 year old from a fan submission, Boomer was selected from over 200 entries. Boomer went through several market tests that proved that he was kid-friendly, which stayed true throughout his short appearance with the team. It was designed by a child, for children.
With the trouble that the organization has had with Stinger, why not bring Boomer back? The strange space-bug is a mascot that nobody seems to understand, it doesn't excite the fans, and it doesn't have a rockin' mustache. Boomer is easy to understand, easy to associate with the Blue Jackets' Civil War theme, and it makes fans excited and gets them talking. He grows brand and team recognition in an area that is starting to appreciate the team more and more, so why not get more people talking?
While yes, Boomer was a punchline when the team first unveiled him, he is now seen as a hilarious highlight in the general darkness of the franchise. He's a fan favorite amongst kids and young adults and would help introduce hockey to the youth if he's taken out of storage.
Boomer was guaranteed for laughs, whether the public was laughing with him or at him, and that's exactly what a mascot should do: bring joy to fans. So what do you say, CBJ fans? Let's tie together and get this ol' Civil War General back in the battle where he belongs.
The Issue
I've decided to start a friendly petition to try to get the infamous #CBJ mascot Boomer the Cannon back again.
Described as "a kid-friendly, cushy cannon character with a friendly face and fluffy mustache reminiscent of a Civil War-era general," this fluffy cannon has been put on the shelf because of a fair bit of criticism for it's penis-like shape.
But we feel like Boomer can make a comeback. During his brief stint with the BJ's, Boomer the Cannon was well received by children and was a treat to see bouncing around the stands in Nationwide when the Blue Jacket's dawned their 3rd jersey.
Okay now seriously, without any phallic euphemisms or anything like that, Boomer was a genuinely good mascot. Created by a 5 year old from a fan submission, Boomer was selected from over 200 entries. Boomer went through several market tests that proved that he was kid-friendly, which stayed true throughout his short appearance with the team. It was designed by a child, for children.
With the trouble that the organization has had with Stinger, why not bring Boomer back? The strange space-bug is a mascot that nobody seems to understand, it doesn't excite the fans, and it doesn't have a rockin' mustache. Boomer is easy to understand, easy to associate with the Blue Jackets' Civil War theme, and it makes fans excited and gets them talking. He grows brand and team recognition in an area that is starting to appreciate the team more and more, so why not get more people talking?
While yes, Boomer was a punchline when the team first unveiled him, he is now seen as a hilarious highlight in the general darkness of the franchise. He's a fan favorite amongst kids and young adults and would help introduce hockey to the youth if he's taken out of storage.
Boomer was guaranteed for laughs, whether the public was laughing with him or at him, and that's exactly what a mascot should do: bring joy to fans. So what do you say, CBJ fans? Let's tie together and get this ol' Civil War General back in the battle where he belongs.
Petition Closed
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The Decision Makers
Petition created on August 6, 2014