Ask advertisers to desist from mixing religion and festival in their influence strategies.
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The lines between opinion, judgment and sentence have blurred in the times of social media. This tendency has also accelerated with the advertising industry’s use of shock, sharp emotionality or even surrealism to woo consumers. Indian consumerism peaks during festive seasons. If we urge creative media and advertising to desist from using the names of festivals, deities, or rituals in their copy, scripts, visuals and voice overs, we may be able to secure reality from fantasy, and encourage mindful spending over crass commercialism. With a decrease in triggers that mix emotional weakness with irrational festive season spends, we may conserve planetary resources too.
The chances are that we also move from overt religious exuberance in our neighborhoods to inner spiritual calm.
Irrespective of what lawmakers decide, can we urge the Advertising Council of India to introspect their role in the problems affecting our civilization and moderate their creativity for saner ends?
For a change shall we persuade the creative industry with our voluntary intent, than by the paid investments of producers and service providers, whose media agencies we’ve given allowance to influence us?
Want to join me on this front? Sign here and let us make sure our intents are made known to the Advertising Council of India.
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